B2B music streaming technology company Tuned Global has signed a deal with social media app LYKA to provide the technology to integrate an immersive music streaming service within its app.
Founded in 2019 and headquartered in Silicon Valley and Hong Kong, LYKA is a social media platform that includes “gift” giving and receiving features, secure chat and e-commerce functionality.
LYKA’s initial operations have focused on Southeast Asia, where it has 6 million users.
Tuned Global has previously worked on custom apps for the likes of Warner Music Group (on a custom Ed Sheeran app), mixed marital arts brand UFC (for its UFC Ultimate Sounds app), and Universal Music Group and Pizza Hut.
The firm, which offers a range of B2B services to its partners, from delivery of licensed music from 100+ record labels and aggregators, to creating a full music streaming app with customized elements, will provide the technical platform to allow LYKA to implement on-demand streaming features for music, video and podcasts via Tuned Global’s Streaming Service APIs.
Tuned Global says that it will also provide the native front-end code from its iOS and Android applications to help fast track the integration of the new LYKA MUSIC section of their app.
LYKA users earn GEMs (Gift Cards in Electronic Mode) as a reward for content creation and engagement.
Users will be able to pay for their music subscriptions for LYKA’s streaming service using GEMs, which they can also redeem at more than 16,000 partner merchants in the region, including Ford, Bose and Toni & Guy.
In preparation for the launch of its new music offering, LYKA has initially collaborated with Filipino record producer Marcus Davis Jr., as well as artists including James Reid, Jay-R, Billy Crawford and Sam Concepcion.
Back in December, Tuned Global unveiled a suite of new deals that increased the company’s presence across Asia, covering Thailand, Mongolia and Japan.
In April, the company partnered with UK-based Psycle London to power a playlist app for the home fitness brand’s 70+ instructors.
Also in April, the company built Chilean music-focused streaming application for the country’s largest local music download platform, PortalDisc.
“By integrating a music feature into the LYKA app our goal is to drive community engagement and stickiness.”
Ryan Baird, LYKA
Ryan Baird, LYKA’s CEO, said: “By integrating a music feature into the LYKA app our goal is to drive community engagement and stickiness.
Partnering with Tuned Global will give us access to world-leading technology with a proven track record working with enterprises in Southeast Asia, allowing us to bring these exciting new features to our community members easily, in a matter of months.”
“We offer social media companies like LYKA seamless access to a global music catalogue via a flexible and powerful music platform, subject to licensing, of course.”
Con Raso, Tuned Global
Con Raso, CEO of Tuned Global, said: “We have already seen social media platforms like Facebook and TikTok using music to enhance the user experience and allow users to share engaging content.
“We offer social media companies like LYKA seamless access to a global music catalogue via a flexible and powerful music platform, subject to licensing, of course.
“Our mission is to remove the hassle of the user experience, content delivery, metadata and technology and allow our clients to focus on their core business.“Music Business Worldwide