Spotify’s paying subscriber count soars above 70m


Spotify has added 10m subscribers to its service in the past five months – enough to push it beyond the 70m paying customer milestone.

The Swedish company, which recently filed papers with the SEC ahead of a direct listing attempt on the New York Stock Exchange, confirmed the figure earlier today.

The announcement means that Spotify has managed to add 20m paying subs to its customer base since March 2017, when it officially surpassed 50m.

That’s an impressive average addition of 2m subscribers per month across a solid 10 month period.

Spotify’s main rival in the music streaming market, Apple Music, is understood to be adding around closer to one million subscribers per month, judging by recent corporate announcements (see below).

The 70m subs news is good timing for Spotify, as it hopes to whip up investor excitement ahead of its flotation.

However, the company has some headaches to solve: not least a $1.6bn lawsuit from Neil Young publisher Wixen, which claims that Spotify has benefitted from widespread ‘wilfull copyright infringement’ regarding mechanical licenses in the US market.Music Business Worldwide

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  • Mike


    On this plot X-axis distance between Jun 17 and Jul 17 (one month) is the same as Sept 17 – Jan 18 (4 months).

    Every time you write about subscribtion users you use the same graph with non-linear X-axis. If you use correct linear axis you can see rise is slowing down.

    And MBW is the best industry news source… I have pro-tip – start using amazing, leading music industry tool – MS Excel…

  • Marcus Aurelius

    I’d be interested in seeing how many of these subscribers are subscribed as part of Spotify’s discounted offerings. In December they launched a 3 month for 99 cents subscription option. Coincidence?