Spotify storms past 60m subscribers, now adding more than 2m a month


Spotify has confirmed that it has surpassed 60m paying subscribers worldwide – and is growing faster than ever.

In the first seven months of 2017 alone, the platform has piled on around 15m subscribers.

In the same period, Apple Music is believed to have added somewhere approaching 10m subs.

The last confirmation we got of a paying subscriber number from Spotify was in early March, when it announced that it had topped 50m subs.

The 10m net additional subscribers it has accrued since then have been attracted in less than five months.

That means Spotify has been adding an average of more than 2m subscribers per month since that point.

Spotify’s latest annual results, filed last month in Luxembourg, showed losses outpacing revenue growth – with 2016’s sales up 52% to $3.3bn but net losses widening 133% to nearly $600m.

The company is expected to launch an attempt at a direct listing on the New York Stock Exchange before the end of the year.Music Business Worldwide

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  • Mike

    “Spotify has confirmed that it has surpassed 60m paying subscribers worldwide – and is growing faster than ever.” – when I look at the graph I see that Spotify is growing… slower.

    Your problem is Y-axis: distance between Dec 16 – Mar 17 (3 months) is the sames as distance between Jun 17 and Jul 17 (one month).

  • Average subscription cost Spotify vs Apple?

  • Jon Riffioso Hockley

    I’ve adjusted the chart’s Y-Axis. The data shows quite a speed up in recent months.

    As a regular free user of Spotify i have noticed a more aggressive strategy in recent months.
    Sound quality appears to be lower 128kbps. I swear it sounded like 192kbps at the start of the year.
    Less songs are buffered. When i’m on the tube only 1 song will play after my signal cuts out as opposed to around 15minutes a few months ago.
    More adverts all times of the day. I used to be able to listen to music for 1 whole hour after around 8pm with any adverts coming on.
    More active advertising. Increased chances to click on an advert for 30mins of uninterrupted music. I guess these adverts have more value than passive adverts.