The Grammy Museum is launching its own online streaming service called COLLECTION:live.
Featuring artist interviews, performances and livestreams, as well as special releases from the Grammy Museum archive, the service costs $2.99 per month after a three-day trial, or $29.99 for a year.
New programming will be released each week and proceeds from the service will benefit the Museum’s music education initiatives and help keep the Museum’s mission alive while the physical location remains closed due to COVID-19.
The new service launches tomorrow (September 17) with a recently recorded interview with Billie Eilish and FINNEAS.
Hans Zimmer will join their program to discuss the making of their original song No Time To Die written for the new James Bond movie.
The Museum also plans to release Eilish and FINNEAS’ 2019 interview and performance from the archives.
The Museum has been recording content like interviews and performances over the last decade at the Clive Davis Theater in Los Angeles, but since March has continued to make programs virtually and the Museum states that it has since surpassed the 1,000 program mark.
COLLECTION:live is described as “an artfully curated collection” of these programs.
Grammy Museum President Michael Sticka says that launching a streaming service for the Museum’s programming “was always a part of our strategic approach, but COVID-19 brought it to the forefront”.
A great case study for the earning potential of an archival streaming service like this can be found in the success of the Neil Young Archives.
The service, which costs $1.99 a month, surpassed 25,000 subscribers by the end of October 2019 according to Wired, which equates to $600,000 per year.
“Creating a streaming option for our programming was always a part of our strategic approach, but COVID-19 brought it to the forefront.”
Michael Sticka, Grammy Museum
“COLLECTION:live represents another phase of the Grammy Museum’s continued success with delivering music and museum-related content in a new and accessible way for our members, students, and music lovers,” said Michael Sticka, President of the Grammy Museum.
“Creating a streaming option for our programming was always a part of our strategic approach, but COVID-19 brought it to the forefront.
“We look forward to continuing to grow this platform, even after we re-open our doors to the physical Museum.”
“It’s an honor to be part of this new series and to support the Grammy Museum, a place that had such a huge impact on us growing up.”
Billie Eilish
Said Billie Eilish: “It’s an honor to be part of this new series and to support the Grammy Museum, a place that had such a huge impact on us growing up.”
“Their programs provide a unique access, insight and education that we consider hugely instrumental in our own careers and musical development.”
FINNEAS
FINNEAS added: “Without the Grammy Museum, we wouldn’t have gotten to experience or learn about so many important artists before us.
“Their programs provide a unique access, insight and education that we consider hugely instrumental in our own careers and musical development. We are proud to be part of this series.”Music Business Worldwide
