In August 2022, TikTok struck up a ticketing partnership with Live Nation-owned Ticketmaster to allow TikTok users to buy concert tickets from within the TikTok app.
Now the companies are expanding that partnership into more than 20 new markets, following the beta launch in the US in 2022. The feature is available now for over 75,000 artists.
The integration now launches in the UK, Ireland, Australia, Germany, France, Canada, Mexico, Austria, Belgium, Czech Republic, Denmark, Finland, Italy, Netherlands, New Zealand, Norway, Poland, Switzerland, Spain and Sweden.
Certified Artists on TikTok in those participating countries can now select Ticketmaster under the ‘Add link’ option before posting a video.
They can then search for any event on Ticketmaster and then select “Add to video” to add the link. Once creators share their video, TikTok users will then see a “Get Tickets” button within the video description that directs users to buy tickets on Ticketmaster.
So far, the partnership has seen ticketing campaigns for both established and emerging artists, comedians and sports teams, including Niall Horan, The Kooks, Burna Boy and Shania Twain.
TikTok says that there have been more than 2.5 billion views of videos using the in-app feature by artists, sports teams and event organizers since its beta launch.
The expansion of the partnership with Ticketmaster marks TikTok’s latest move in the world of live events.
Last month, TikTok announced that it will be hosting its first-ever live music event, called ‘TikTok In The Mix’ in December 10, 2023, at Sloan Park in Mesa, Arizona, which will also be streamed globally via TikTok Live. (The ticketing partner for the venue is tickets.com and that TikTok’s promoter partner for the event is DWP.)
The lineup features headliners Cardi B, Niall Horan, Anitta, and Charlie Puth, along with emerging talent Sam Barber, Isabel LaRosa, Kaliii, and LU KALA from TikTok’s Elevate emerging artists program.
“By enabling fans to buy tickets directly through TikTok, we’re giving artists the opportunity to reach ticket buyers in a whole new way and change the game for live events around the world.”
Michael Kümmerle, TikTok
Michael Kümmerle, Global Music Partnership Development Lead, TikTok, said: “This is an exciting moment for the millions of passionate music fans in the TikTok community.
“By enabling fans to buy tickets directly through TikTok, we’re giving artists the opportunity to reach ticket buyers in a whole new way and change the game for live events around the world.
“As we bring fans closer to the artists and events they love, we hope to deliver further value to all artists throughout all stages of their careers and provide more opportunities for a growing fanbase. We are very excited to see how our partnership with Ticketmaster will develop over time.”
“Today’s music lives on a global stage and the demand for ‘live’ has never been greater.”
Michael Chua, Ticketmaster
Michael Chua, VP Global Business Development & Strategic Partnerships, Ticketmaster, said: “Today’s music lives on a global stage and the demand for ‘live’ has never been greater.
“Through our partnership, TikTok and Ticketmaster are empowering artists to easily connect their content to event discovery and ticket purchase in-app making it easier than ever for fans around the world to experience their favorite artists live.”Music Business Worldwide