TikTok expands into live music, with first ‘TikTok In The Mix’ concert to be headlined by Cardi B, Niall Horan, Anitta, and Charlie Puth

Video-sharing platform TikTok has announced that it will be hosting its first-ever live music event, called ‘TikTok In The Mix.’

The live event is scheduled for Sunday, December 10, 2023, at Sloan Park in Mesa, Arizona. It will also be streamed globally via TikTok Live.

The lineup features superstar headliners including Cardi B, Niall Horan, Anitta, and Charlie Puth, along with emerging talent Sam Barber, Isabel LaRosa, Kaliii, and LU KALA from TikTok’s Elevate emerging artists program.

Pre-sale tickets for In The Mix will be available exclusively on TikTok starting Friday (October 27), with general sale opening on November 2. TikTok will be allocating a portion of the proceeds from ticket sales to a charity partner.

MBW has confirmed that the ticketing partner for the venue is tickets.com and that TikTok’s promoter partner for the event is DWP.

The live video and event production are designed for TikTok’s vertical format by director Hamish Hamilton and Done+Dusted.

“No other platform mixes music, creativity and community like TikTok. With In The Mix, our goal is to bring the For You feed to life for fans at the venue and on TikTok,” said Paul Hourican, TikTok’s Global Head of Music Partnerships and Programming.

“Our vision is to create a show that is reimagined for the TikTok era and our music-loving global community.”

Paul Hourican, TikTok

“Our vision is to create a show that is reimagined for the TikTok era and our music-loving global community.”

Headliner Cardi B, with over 23.6 million followers on TIkTok, said: “I love TikTok because it allows me to truly connect with the greatest fans in the world on a real level. I can’t wait to see y’all in person at TikTok in the Mix. Arizona, get ready to party with me!”

Niall Horan, who will also be headlining TikTok In The Mix, said: “I really love my TikTok fans and I’m very excited to be able to bring ‘The Show’ to the TikTok In The Mix event. I’m also very much looking forward to performing in such a special venue and putting on an amazing show for all the fans that will be present on the day and also all the fans that will be watching from all over the world LIVE on TikTok.”

Horan has 6 million followers on TikTok and regularly engages with fans via TikTok’s Duet and Stitch features.

Another headliner, Brazilian Anitta, boasts more than 22.7 million followers on TikTok, driving over 21.3 billion views. She often showcases her dance routines and provides fans a behind-the-scenes look at her performances on the platform.

Charlie Puth, with over 22.1 million fans on TikTok, said: “TikTok has given me the ability to connect with my fans directly, give them a look into my creative process, and show them they can find music anywhere. I love the community we’ve built and am thrilled to be a part of TikTok In The Mix.”

The announcement of the event comes on the heels of the public launch of TikTok Music in Australia, Singapore and Mexico following months of speculation about TikTok’s plans to launch a standalone music streaming app.

Music Business Worldwide

Related Posts