Most of us like to spend the first week in a new job getting our head down and finding our feet.
Gently ingratiate yourself with your team. Make the tea. Stay out of trouble.
Definitely don’t do mad things, like officially stealing key senior executives from your two biggest competitors within your first 48 hours on the payroll.
People might frown at that.
Which is all a meandering way of telling you… Max Lousada is kicking up a bit of a storm in the blockbuster US music business right now.
And it’s only Tuesday.
Last week, trade reports started suggesting that Lousada was about to poach RCA COO & President Tom Corson to take over the the label.
Then MBW told you that Lousada wasn’t done; that he was laser-focused on also convincing the President of A&R at Interscope Geffen A&M, Aaron Bay-Schuck, to join WBR.
Today, Warner has confirmed that Lousada has hit two for two: Bay-Schuck will be named Co-Chairman and CEO of WBR, while Corson will be named Co-Chairman & COO.
The duo will work as a partnership, with Corson (pictured right) running the label’s operations and Bay-Schuck (pictured left) leading WBR’s creative direction.
(WMG is yet to confirm official start dates for the duo.)
Cameron Strang will step down as boss of Warner Bros at the end of 2017.
Max Lousada officially began as Warner’s global CEO of recorded music yesterday (Oct 2).
He said today: “At WMG, we’re building a creative and entrepreneurial environment where artists can change culture and make music that matters. Tom and Aaron don’t just share our ambition; they both have it in their DNA.
“That’s why they’ll be such an inspiring duo at WBR, which is always strongest when it’s at its most daring and unexpected. At the cutting edge of a new generation of leaders, Aaron has impeccable taste and a rare ability to help distinctive artists grow into global superstars.
“Tom and Aaron don’t just share our ambition; they both have it in their DNA.”
Max Lousada, Warner Music
“Equally, Tom has a super-driven, imaginative approach to championing talent and mentoring executives, as well as a wealth of experience at both major and indie labels. They’re a dynamic combination that will bring in a fresh, new era at one of the greatest record labels of all time.”
Lousada added: “Cameron has guided WBR through a period of unprecedented change and has added to the label’s remarkable musical legacy. He will leave with our gratitude and utmost respect.”
Aaron Bay-Schuck said: “I must first and foremost say thank you to the artists who have trusted me, to the songwriters and producers who have delivered time and time again, to the publishers who have sent me their best songs, and to the managers and lawyers who have made me your first call. You all are the reason I am in this position.
“I am unbelievably excited to lead Warner Bros Records, in partnership with the one and only Tom Corson, into its rightful place as the most vibrant, diverse, forward-thinking, and artist-friendly music company on the planet. Lastly, I’d like to thank Max for his vision, trust, and for giving me this once in a lifetime opportunity. ”
“I am unbelievably excited to lead Warner Bros Records, in partnership with the one and only Tom Corson, into its rightful place as the most vibrant, diverse, forward-thinking, and artist-friendly music company on the planet.”
Aaron Bay-Schuck, WBR
Tom Corson said: “I’ve long been in awe of the extraordinary lineage of artists and executives that are part of the Warner Bros. story, and I’m excited to join this legendary label at a time when our business is more dynamic than ever, creatively and commercially.
“Aaron is a world-class talent, and our partnership will be based on a joint commitment to build lasting careers for extraordinary artists that shape the popular zeitgeist.
“I’m looking forward to heading back to the West Coast and working with Max and Aaron to bring WBR, its artists and its team to new heights. Max has an inspirational vision and I want to thank him for opening the door to this new journey.”
Corson has been President & COO of RCA since 2011.
He has worked at RCA Music Group since 2000 and, having overseen operations for J, Arista and RCA, played a leading role in developing the careers of Alicia Keys, A$AP Rocky, Bleachers, Bryson Tiller, Chris Brown, Foo Fighters, G-Eazy, Justin Timberlake, Khalid, Kings of Leon, Kygo, Pentatonix, P!nk, Miley Cyrus, Shakira, Sia, SZA, Usher, Zayn and many others.
At IGA, Bay-Schuck works with a roster of artists that includes BØRNS, Daya, Gwen Stefani, Imagine Dragons, Lady Gaga, Lana Del Ray, Maroon 5, MGK, M.I.A, One Republic, Selena Gomez, Skylar Grey, X Ambassadors, and Zedd.
Prior to IGA, Bay-Schuck spent 10 years with Atlantic Records, where he rose to Senior Vice President of A&R.
Most notably, he signed and played an integral role in launching the career of Bruno Mars.
Bay-Schuck also was integral to A&;R efforts for such artists as Flo Rida (including co-writing “Right Round” which went five-times platinum in the U.S., selling more than 10 million copies worldwide), Cee Lo Green, B.o.B., Plies, Trey Songz, and Travie McCoy.
Corson began his music industry career as a college intern at IRS Records. Upon graduating from UCLA with a B.A. in Business/Economics in 1982, he joined the label as Director of West Coast Sales, working with artists such as R.E.M. and The Go-Go’s.
He moved to A&M Records in 1985, advancing to VP of Marketing and helping develop the likes of Soundgarden, Simple Minds and UB40. Corson spent 1990 to 1996 at Capitol Records, where he was SVP of Marketing, with a roster ranging from MC Hammer to Radiohead.
From 1996 to 2000, he was SVP of Marketing at Columbia Records, spearheading a genre-spanning string of breakout campaigns for Fugees, Train, Lauryn Hill, System of a Down, Ricky Martin and others. Corson has served as a guest lecturer at New York University, USC, and UCLA, and was a keynote speaker at Harvard Business School’s Entertainment and Media Conference in 2015.
In 2016, he was honored as Music Visionary of the Year by UJA-Federation of New York. Corson also serves as Vice Chairman of the National Board of Directors for the TJ Martell Foundation.Music Business Worldwide