Timbaland and Gary Marella-founded beat marketplace Beatclub has partnered with Horizon Fintex, a FinTech company that powers digital stock exchange Upstream and fan engagement platform Global Fan Exchange (GFX).
According to a media release announcing the partnership, the integration between Horizon and Beatclub aims to bring regulated trading opportunities to fans, by giving them the ability to own and trade music shares and NFT’s from producers and songwriters.
The first deals are expected to go live later this year.
Beatclub, set to launch later this year, enables artists to create music from beats crafted by Timbaland and other producers like Mike WiLL Made-It, Cash Money AP, Mike Dean, Tainy, J. Cole, Federico Vindver, Larrance Dopson, Tommy Brown and more.
Beatclub recently partnered with the National Hockey League (NHL) and Red Bull to provide custom music experiences.
According to Horizon, its integration with Beatclub will let creators fund their music ventures by offering a percentage of their songs, albums and masters to fans.
In turn, according to the company, fans become “brand ambassadors” who help drive awareness of the music.
On GFX, users will be able to browse opportunities to purchase ownership shares in their favorite songs.
On Upstream, users will be able to trade shares with others globally for upwards of $25, receive potential dividends and royalties, and purchase memorabilia as NFTs.
Fans will also gain access to perks, such as meet and greets and early access tickets. Interested fans can join the investor waitlist.
“Beatclub connects our growing music creator community with industry-leading producers.”
“Beatclub connects our growing music creator community with industry-leading producers.
“Our partnership with Horizon and Global Fan Exchange adds another key component in driving artists’ success by mobilizing fans and allowing them to connect with creators in an entirely new way.”
“We believe this partnership will empower music creatives at every level.”
Gary Marella, Beatclub CEO, said: “We believe this partnership will empower music creatives at every level by enabling music fans to support their favorite artists very early in the creative process.”
“Integrating with Beatclub […] gives us unprecedented access to the music industry.
Mark Elenowitz, Horizon
Mark Elenowitz, Horizon President, added: “Integrating with Beatclub, a platform with thousands of the top producers, writers and artists gives us unprecedented access to the music industry.
“Our collaboration will enable us to bring innovative music ownership, NFT services, and regulated trading opportunities to our growing fan-investor community.”
Online beat marketplaces have grown rapidly through 2021. In February, Los Angeles-based Splice raised $55 million in series D funding.Music Business Worldwide