Musician, producer and Beatclub co-founder Timbaland is releasing his first collection of NFTs in collaboration with Jennifer and Kevin McCoy, who created the art world’s first NFT in 2014 and later sold it for $1.4 million.
Using Monegraph’s Readymade NFT eCommerce Platform, which allows crypto collectors to buy, sell and trade NFTs, Timbaland has created a series of NFTs composed of stems, hooks and beats from his upcoming EP, Opera Noir.
Accompanying artwork created by Jennifer and Kevin McCoy are inspired from DJ and studio equipment of the 1970s.
Named the NFT Producer Mix Series, each song from the Opera Noir EP will have 5 to 8 different NFTs, says a press representative for Timbaland.
These will be editioned differently based on the musical elements of each track, totalling approximately 50 – 90 digital collectibles per song.
Collectors of multiple Opera Noir NFTs will also be provided with an online mix board to create their own designs with the Timbaland beats.
The first NFTs for Opera Noir are from the tracks Afrodite and BMW, and will go on auction on November 2. Timbaland has also pledged a portion of the collection to be given to fans for free.
This is not the first time Timbaland has been involved in the world of NFTs.
In August, his beat marketplace Beatclub, which enables artists to create music from beats crafted by Timbaland and other producers, partnered with Horizon Fintex, a FinTech company that powers digital stock exchange Upstream and fan engagement platform Global Fan Exchange (GFX).
In a media release announcing the partnership at the time, the integration between Horizon and Beatclub aims to bring regulated trading opportunities to fans by giving them the ability to own and trade music shares and NFT’s from producers and songwriters.
“MUSIC NFTS ARE NOW PART OF OUR BUSINESS.”
Timbaland, said: “Music NFTs are now part of our business. They offer musicians a new way to express themselves and interact with fans.
“Critical to our industry is the ability to implement the same media rights protection we have in other formats such as streaming, with what we do now in NFTs.
“With Monegraph’s digital rights controls we now have the intellectual protection needed to safely scale the issuance of NFTs across the music world.”
“IT’S EXCITING TO TAKE OUR ART AND TECHNOLOGY PRACTICE AND PARTNER WITH TIMBALAND.”
Kevin McCoy, said: “We are thrilled to respond to this music celebrating the origins of R&B with algorithmically driven visuals.
“It’s exciting to take our art and technology practice and partner with Timbaland to introduce this groundbreaking Music NFT collection.”Music Business Worldwide