With around 40,000 tracks uploaded to Spotify daily – and 500 hours of video uploaded to YouTube every minute – how can those working in the global music business hope to discover the most promising emerging artists in the world?
One option, of course, is to turn to the robots.
Instrumental, a long-term partner of MBW, uses proprietary algorithms combined with human intelligence to comb streaming services and discover around 5,000 new artists a week whose popularity is starting to spike.
A small percentage of the 800,000 artists Instrumental tracks are tagged as ‘hot’ by its algorithm, and are subsequently monitored day-by-day on Instrumental’s platform. They are also recommended to Instrumental’s partners, which include all three major labels and companies like Corite, Live Nation, Image Sound and Paradigm.
Now, every week, MBW will showcase five of the most promising prospects within Instrumental’s new ‘hot’ artists from around the globe, citing relevant data drawn from Instrumental’s platform.
Here’s our debut list….
KEYAH/BLU is a rapper from South East London, UK.
Her playlist following is currently 332k, and this has increased by 13.9% in the last week (as of March 30).
18 year-old Sycco is an alternative pop songwriter/producer from Brisbane, Australia.
Her playlist followers have increased by 108.2% in the last week, resulting in over 1.5million in total.
Emerson is an R&B/soul artist from Canada.
His Spotify playlist followers have increased by 1,380.78% in the last week.
His direct Spotify followers have increased by 29.17% in the last seven days.
Jadn is a social media-savvy pop/rock artist from the USA.
He is a viral TikTok influencer with 4.6million followers and over 170 million likes.
His debut single Comatose (released February 26th 2020) has amassed 4.8 million Spotify streams.
He has accumulated 2 million new playlist followers in the last week.
Rit$y is a rap artist from the USA.
He has accumulated 323.8k new playlist followers in the last week after his most recent release, What It’s Like, released March 23rd 2020.
His direct Spotify followers have increased by 80.6% in the last seven days.