Secretly Group restructures marketing department with new hires

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Secretly Group, the family of labels including Dead Oceans, Jagjaguwar and Secretly Canadian, has restructured its marketing department.

Key changes include Robby Morris being hired as Creative Director and Hannah Carlen being promoted to  US Marketing Director.

Both will report to Phil Waldorf, Secretly Group Co-founder and Head of Global Marketing.

Waldorf formerly oversaw US Marketing, prior to the restructuring.

Waldorf said of the newly-expanded department:, “A forward-thinking, innovative and imaginative marketing department is a vital resource to our artists.

“Our artists deserve dynamic, world-class marketing efforts supporting their work. We’re excited to build a team that can implement the visions and support the art of the many talented musicians who call the Secretly Group labels home.”


Prior to joining Secretly, Robby Morris spent just over eight years at Matador Records, most recently as Director of A&R.

While there, he worked on recent and current campaigns from artists such as Queens of the Stone Age, Julien Baker, Perfume Genius and Spoon.

Carlen was formerly US Radio Director at Secretly where she’s overseen radio campaigns for Bon Iver, Angel Olsen, The War on Drugs, Sharon Van Etten and more.

Meanwhile Bri Aab has been hired as the company’s new US Radio Director, joining from Beggars Group where she was Radio Promotions Manager.

In her previous role, Aab worked on campaigns by Spoon, Queens of the Stone Age, The XX, and The National.

“We’re excited to build a marketing team that can implement the visions and support the art of the many talented musicians who call the Secretly Group labels home.”

phil waldorf, secretly group

Said Waldorf: “We have always had the utmost respect for Robby’s work at Matador.  From the impressive signings to the tasteful, artist-driven campaigns, Robby’s contributions to world-class releases has not gone unnoticed by us.

“His vision for artist development will be an invaluable addition to the careers of our artists.”

He added: “Hannah’s vision for artist development and long term strategy makes her a perfect fit our marketing team.

“She’s always prioritized the big picture of an artist’s career, and this sort of approach will translate perfectly to her new role as Marketing Director.”

“I’m excited to be part of this new chapter at Secretly Group: a company defined by its integrity, ambition and imagination.”

robby morris

Morris said: “I’m excited to be part of this new chapter at Secretly Group: a company defined by its integrity, ambition and imagination.

“The artists ain’t no slouch either! I look forward to being a small part in helping get their names printed in publications like this one (and hopefully less of my own).”

Carlen added: “I’m thrilled to be taking up this new challenge, and to more broadly guide our marketing strategy. 

“I’m thrilled to be taking up this new challenge, and to more broadly guide our marketing strategy.”

hannah carlen 

“The best and most rewarding parts of radio, to say nothing of the best stations themselves, were always the ones that amplified the music first and foremost, that deftly centered the artist’s voice and found creative ways to do it. 

“I believe a great marketing department can do the same. I also love these artists, plain and simple, and I take it seriously that each entrusts us with a piece of their voice.”

Rounding out the newly expanded marketing team, and also reporting directly to Waldorf, are European Marketing Director Tom Davies and Head of Digital Laura Sykes, who are both based out of Secretly Group’s offices in London.

International Marketing Coordinator Ali Murphy, who is based in Amsterdam, oversees Secretly Group’s efforts in Latin America, Asia, Australia, New Zealand and Canada.

Secretly’s family of labels include Dead Oceans, Jagjaguwar and Secretly Canadian.

Music Business Worldwide

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