Rob Wells gets involved with another digital music business – LoveLive

Having taken a few months off after leaving Universal in February, Rob Wells is getting busy again.

As MBW reported yesterday, Wells – UMG’s former Global Head Of Digital Business – has joined the Advisory Board of music analytics and intelligence service Revelator.

But his new endeavours don’t stop there: today we learn that he is also stepping onto the Advisory Board of LoveLive to help the premium music video content company target further international expansion.

With offices in London, New York and LA, LoveLive offers partners help with creating, distributing and monetising live performances, backstage interviews and other music programming.

It also helps brands creatively integrate music into their marketing strategies. Clients and partners have included Spotify, Kia, AOL, Pepsi, Yahoo and Orange, and artists including Rihanna, Madonna, Blur and Muse.

It recently launched a ‘publisher-serving’ global video platform, LPlayer.

“I’ve been a long-time admirer and supporter of lovelive, so the opportunity to work closely with them really appealed.”

Rob Wells

Richard Cohen, founder and CEO of LoveLive, said: “Rob is a true leader and visionary. For the past two decades, he has been one of digital music’s most important champions, driving adoption and innovation within UMG and across the wider industry. We’re thrilled to have him on board.

“The wealth of experience Rob brings will enable LoveLive to target and progress international commercial opportunities at the very highest levels.

“Choosing LoveLive is a real endorsement of our business, and we’re excited that Rob’s as enthusiastic about what we’re doing as we are.”

Rob Wells, said: “I’ve been a long-time admirer and supporter of LoveLive, so the opportunity to work closely with them at such an exciting time in their development really appealed to me.

“The music business is going through another unprecedented period of transformation, and I believe innovative business models such as LoveLive’s, based on the production of high quality content that leverages digital technologies to benefit all parties, is how the industry will thrive once more.”

Wells joined Universal Music UK in 2000 as Division Director of Digital Services, rising to Senior VP of Universal Music Group’s international division, where he took charge of all aspects of the company’s international digital business. In 2013, he took a seat on the label’s executive board as President of Global Digital Business.

Prior to UMG, Wells worked at BMG Entertainment, starting in an entry-level direct mail role before rising to Head of Internet and New Media.Music Business Worldwide

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