Nas and Mass Appeal team up with LiveXLive to create original urban-focused content

This Dec. 20, 2012 photo shows American rapper and actor Nas, born Nasir Jones, posing in New York. Nas is nominated for four Grammys, including best rap album for “Life Is Good,” best rap song and best rap performance for “Daughters,” and best rap/sung collaboration for “Cherry Wine,” which features the late Amy Winehouse. The Grammy Awards will air live Feb. 10. (Photo by Scott Gries/Invision/AP Images)

Live entertainment company LiveXLive has signed a deal with rapper Nas and music company Mass Appeal (which is home to Nas’ label) for ‘a 360 degree partnership’ to create, produce, and distribute original urban-focused content.

Mass Appeal and Nas will also curate a Slacker Radio station, and work with LiveXLive to establish brand partnerships and develop new opportunities within the urban and hip hop genres.

Under the terms of the agreement, LiveXLive, Nas, and Mass Appeal will also jointly develop and produce a slate of premium original content for the LiveXLive platform or co-produce original content to be sold to third-party platforms.

Nas will also serve as one of LiveXLive’s brand ambassadors and curate programming with Mass Appeal for Slacker Radio station.

“Our partnership with Nas and Mass Appeal symbolizes our status as a leader in hip hop and urban-focused content.

Rob Ellin,  LiveXLive

Rob Ellin, Chairman and CEO of LiveXLive said: “Our partnership with Nas and Mass Appeal symbolizes our status as a leader in hip hop and urban-focused content.

“Nas is one of the most acclaimed and commercially successful artists of all time – he’s sold in excess of 30 million records, and he’s been recognized with more than 20 Grammy, BET, and MTV award nominations over the course of his career. Mass Appeal’s accomplishments are equally impressive.

“The synergy of our partnership will be powerful as we together develop authentic, innovative concepts and programming.”

“I’m excited for Mass Appeal to continue expanding into different areas of media and music consumption in 2019.”

Nas 

Nas added: “I’m excited for Mass Appeal to continue expanding into different areas of media and music consumption in 2019.

“Our partnership with LivexLive is the next step in that evolution. We want to show the power live performances can have in connecting with fans, and this collaboration will bring them experiences in real time.”Music Business Worldwide

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