Merlin signs multi-year direct licensing deal with Mixcloud

Mixcloud has entered into a multi-year direct licensing agreement with Merlin, the global digital rights agency for independent labels.

The deal with Merlin follows other recent agreements with Universal Music Group and Warner Music Group.

Mixcloud offers over 15 million radio shows, DJ mixes and podcasts produced and uploaded by over 1.3 million tastemakers and curators.

Regular uploaders include NTS, The Lot Radio and Red Light Radio and independent record labels such as Ninja Tune, Tru Thoughts and Hospital Records as well as and individual creators such as Lefto, J Rocc and Mr Scruff.

“It makes a lot of sense for us to solidify this relationship with the independent sector, so that we can work toward building a sustainable ecosystem for audio culture.”

Nico Perez, Mixcloud

Nico Perez, Co-Founder of Mixcloud said: “Mixcloud has been built from the ground up by and for a passionate community of creators.

“Signing this direct licensing deal with Merlin is particularly exciting for us, as the independent label ethos that the Merlin network represents so closely reflect our own values.”

“It makes a lot of sense for us to solidify this relationship with the independent sector, so that we can work toward building a sustainable ecosystem for audio culture.”

“Merlin’s independent label members already contribute to a significant and growing part of Mixcloud’s programming.”

Charles Caldas, Merlin

Charles Caldas, CEO, Merlin (pictured inset), added: “Merlin’s independent label members already contribute to a significant and growing part of Mixcloud’s programming.

“With a long-term partnership in place we look forward to expanding this relationship, fuelling new innovation, and ensuring our members’ extensive repertoire is reaching the widest possible global audience.”Music Business Worldwide

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