Mark Flaherty has been promoted to Executive Vice President, Marketing for Warner Records.
Flaherty, who joined the label in 2017, oversees the company’s marketing strategy for its pop, rock, and alternative artist roster.
Based at Warner’s Downtown Los Angeles headquarters, he reports to the label’s Co-Chairman and COO Tom Corson.
Since joining Warner, Flaherty has created and driven marketing campaigns for stars such as Dua Lipa and Bebe Rexha.
In 2018, Rexha garnered dual Grammy nominations, for Best New Artist and for her genre-crossing, No.1 smash, Meant to Be, with Florida Georgia Line.
That same year, Lipa won the Best New Artist Grammy as well as Best Dance Recording for Electricity.
She has gone on to become the first female artist in history to have four songs cross the one billion streams mark on Spotify.
One of those, Don’t Start Now from her newly released album Future Nostalgia, spent a record-breaking 259 days on Today’s Top Hits Spotify playlist, including multiple weeks at No. 1.
Prior to joining Warner Records as SVP/Head of Marketing, Flaherty held the same title at Interscope Records for five years, working with artists such as Imagine Dragons, Lady Gaga, Maroon 5, The 1975, One Republic, and Selena Gomez.
He previously worked at Sony Music in various roles, including SVP/Head of Strategic Marketing & Brand Partnerships and SVP of Marketing & Digital Media. Flaherty also has extensive experience as a songwriter, publisher, and performer.
“Mark has played a central role in the revitalization of Warner Records over the past three years.”
“Mark has played a central role in the revitalization of Warner Records over the past three years,” said Tom Corson.
“With many years of experience working with some of the most important artists of our time, there is no one better than Mark at taking an artist’s vision and turning it into a superstar career.
“From Dua and Bebe to our next generation of emerging talent, like Bryce Vine and Sub Urban, Mark is creating next-level campaigns driven by his deep love of the music and his unparalleled understanding of the marketplace.
“Aaron Bay-Schuck and I are very happy to announce this richly deserved promotion.”
“It’s been thrilling to be part of the rebirth and rebranding of this iconic label.”
Mark Flaherty added: “It’s been thrilling to be part of the rebirth and rebranding of this iconic label.
“The artists that are joining us on this journey are among the most inspired, boundary-breaking creative and cultural forces that I’ve had the honor and pleasure to work with in my career.
“I want to thank my amazing team, who are doing incredible things every day to support our talent and their music, and especially Tom and Aaron, who are taking the new Warner Records to exciting new heights.”
Music Business Worldwide