The company claims that the apps, which offer audio streaming, podcasts, live streaming, and on-demand video provides artists with “an end-to-end music platform for creating, curating, promoting, and distributing content, while gaining valuable data & insights and new monetization opportunities from their social media followers, viewers and performances”.
The company claims that its Smart TV apps deliver songs, shows and podcasts to over 90 million consumers in the United States and Canada.
Roku reported to have 39.8m active users on its platform in its Q1 2020 earnings report, while Amazon’s Fire TV reported over 40m active users in its Q4 2019 earnings report.
Apple TV, meanwhile, reported upwards of 33m active users for its Plus service earlier this year, while Samsung, according to LiveXLive, has over 33% of the total market share in the United States for Smart TV devices.
LiveXLive’s app is currently enabled for audio advertising as well as brand integration and sponsorship and LiveXLive Chairman and CEO Robert Ellin stated the launch is “an opportunity for us to create dominance in this arena.”
“As Smart TV ad delivery for audio and video formats improves, we’ll be well-positioned to capitalize on that inventory opportunity long term,” he added.
LiveXLive’s mix of programming includes celebrity and story-driven podcasts, original interviews and news formats like its flagship show LiveZone.
It also offers audio playlists and live stream events featuring artists and emerging talent from Green Day and Selena Gomez, to Lizzo, John Legend, Paul McCartney, The Rolling Stones, Big Gigantic, Elohim, Lauv, Lil Baby, lovelytheband, Trippie Redd, and Whipped Cream.
In April 2020, LiveXLive produced its first 48-hour music festival called Music Lives, which earned over 50 million views and over 5 billion views for the #musiclives hashtag on TikTok on over 100 performances.
Last month, the company revealed plans to launch pay-per-view (PPV) live stream performances and events, which LiveXLive said “will drive a new revenue-sharing model for both artists and LiveXLive via digital ticket sales, fan tipping, digital meet and greets, merchandise sales and sponsorship”.
The announcement of the LiveXLive’s PPV plans followed its entrance into the podcast market via the acquisition of PodcastOne, in a transaction valued at $18.1 million.
“Our audience has been clamoring for this functionality and few in the market deliver a truly unified experience like this.”
Robert Ellin, LiveXLive
“Our audience has been clamoring for this functionality and few in the market deliver a truly unified experience like this,” said Robert Ellin, Chairman and CEO of LiveXLive.
“This is an opportunity for us to create dominance in this arena and as Smart TV ad delivery for audio and video formats improves, we’ll be well-positioned to capitalize on that inventory opportunity long term.”
“The next objective is to create an upsell offering that converts that audience into our paid products – from subscription to pay-per-view live stream events.”
Jackie Stone, LiveXLive
Jackie Stone, Chief Marketing Officer of LiveXLive, added: “As we expand our audience development strategies and accumulate brand loyalty across our various channels and partner platforms, the next objective is to create an upsell offering that converts that audience into our paid products – from subscription to pay-per-view live stream events.”Music Business Worldwide