Chris Herche named SVP Music Operations and Marketing at Create Music Group

Chris Herche

Chris Herche has been named SVP, Music Operations and Marketing, at US-based music and media company Create Music Group.

In the newly created role, Herche will oversee the day-to-day operations of the company’s music division, which distributes and markets more than 25,000 artists and 5,000 label clients around the world, it says.

Herche joins Create Music Group from Cinematic Music Group, where he was Chief Marketing Officer.

At Cinematic Music Group, he led the company’s marketing strategy for the past five years, while helping to drive the company’s growth.

He previously served in a number of positions at Entertainment One, rising to Vice President of Digital Marketing and A&R.

He began his career two decades ago at RCA Records, where he served in various positions including Product Manager, Head of Tour Marketing and Digital Product Manager.


Since 2011 he has also run his own independent record label, Vicarious Records, a company which started as a marketing firm and shifted into a record label focused on artists from the Cincinnati/Kentucky area.

Herche will be based in Brooklyn, New York.

“Chris brings with him a wealth of experience and passion.”

Jonathan Strauss, Create Music Group

Jonathan Strauss, Founder and CEO of Create Music Group, said: “Chris brings with him a wealth of experience and passion in the independent music sector both as an executive and as a label owner.

“His deep marketing expertise will be invaluable to our artist and label clients as we continue to expand our operations around the world.”

“I’m excited to be able to lead Create’s music operations as we move into an exciting period of growth.”

Chris Herche

Chris Herche, added: “Jonathan and Alexandre Williams have built a truly world class company and are constantly innovating for their clients.

“I’m excited to be able to lead Create’s music operations as we move into an exciting period of growth.”

Create Music Group kicked off 2022 by acquiring the content management and influencer marketing agency VRTCL.

In April, the company also bought a major interest in The Nations, a collection of curated music YouTube channels that collectively reaches more than 60 million people.

The deal also included the acquisition of indie record label Lowly.Music Business Worldwide

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