Create Music Group

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So So Def founder Jermaine Dupri will transition from CEO to Chairman of the company, retaining creative direction

Glover joins Create from independent label Cinematic Music Group

Herche will oversee the day-to-day operations of the company’s music division

Deal also includes the acquisition of the independent record label Lowly.

Create claim to have access to nearly 500 million social media followers through its various media properties

First release under new deal was LHNA by Robgz featuring Anuel AA

Deal includes launch of Homemade Records JV, to be distributed through Caroline

Create has been beta testing the app since January

Company claims "artists have never seen this before from any distributor"

Fast-growing company was praised by Matt Pincus earlier this year