Absolute Marketing & Distribution has rebranded as Absolute Label Services – as it launches an online analytics tool for clients.
Founded in 1998 by MD Henry Semmence, UK-based Absolute has been a respected force in ‘label services’ for the best part of 18 years.
In that time it has enabled artists including Imogen Heap, Thunder, Sway, Crystal Fighters, McBusted and labels, including earMUSIC and 3Beat Records, to successfully deliver releases via a non-traditional record deal.
With the rebrand comes a new digital service, Absolute Project. This online analytics hub enables clients to access near real-time data from digital sales, streaming and physical sales worldwide.
“We’ve reached a point where our old brand didn’t reflect who we are or reinforce what we’ve done, but more importantly didn’t highlight the developing services we now offer our clients,” said company
director Simon Wills.
Alongside marketing, digital management and distribution, Absolute Label Services offers full assistance with every aspect of a release: servicing project management, product strategy, revenue collection and reporting, through to sync, neighbouring rights and ancillary income.
Artists who have recently benefited from Absolute’s label services including Jack Savoretti who scored his first Top 20 album with Written In Scars in February.
“We offer clients direct distribution with all the DSPs. There will be no aggregation whatsoever.”
Simon Wills, Absolute
In the same month, Thunder’s new LP Wonder Days entered the UK Official Album Chart at No.9. Others who have benefited include Blue, James Vincent McMorrow, Ward Thomas, Jay Sean, AATW/3 Beat Records and Krept & Konan.
Leading German label earMUSIC, Christian specialist label Integrity and, newly signed, Westbury Music chose Absolute as the optimum solution to bring their products to the market.
“As Germany’s biggest independent label, having Absolute as our partner has allowed us to successfully grow and develop our business in the UK.” Max Vaccaro – earMUSIC
Additionally, Absolute has released or assisting the international release of albums from Dexy’s, Imogen Heap, Boyz II Men, Sparks and many more via a series of bespoke marketing and distribution deals worldwide
Absolute has direct distribution deals with all digital service platforms, a structure that it says is unique in the label services field.
“One of the exciting new areas that we’re launching alongside the re-brand is our offering of direct distribution with all of the DSPs (digital service platforms)” says Wills. “There will be no aggregation whatsoever.”
Absolute Project will also enable the client to see demographic details of who is listening to their music and where they’re listening by platform, and also to utilise the Sync playlist tool in order to monitor and share their catalogue with sync companies.
“As part of the development, we realised the importance of having useful – and I underline the word useful – statistics and live data” said Absolute MD Henry Semmence.
“Offering access to intelligent daily analytics from key platforms, our artists – both emerging and established – can now use data to shape their campaigns to success and develop future strategies,” added director Mark Dowling.Music Business Worldwide