‘What would our business look like if we cultivated a code of best practice in communication?’ November 19, 2021By Music Business WorldwideSorry, you have hit your monthly limit of MBW+ articles! Subscribe or log in to gain unlimited access to all analysis and data on Music Business Worldwide, plus other member benefits. Subscribe LoginBlog United States MBW ViewsRelated Posts $1bn and beyond: the importance of neighbouring rights in emerging markets ‘Superfans must be made, not just mined.’ I was a co-founder of IMPALA. It saddens me to see how rabidly anti-major it’s become. ‘If you’re serious about building fandom, you can’t just double down on the diehards, you need to start on the edges.’
‘If you’re serious about building fandom, you can’t just double down on the diehards, you need to start on the edges.’
