Sony Music Entertainment is currently advertising for a very intriguing new role.
As you can see on the MBW Jobs Board, the major label is seeking a Director of Global Playlisting Strategy in New York who will be ‘responsible for driving strategy for playlisting across key streaming partners’.
‘The role will lead a rigorous analytical process to better understand playlisting performance and will collaborate with label management and territory sales and digital teams in order to drive a unified playlisting strategy for Sony Music,’ says the job ad.
There is a heavy emphasis on analysis in the role, with the successful candidate expected to ‘present specific conclusions driven from playlist data to a wide range of SME stakeholders, including the executive team’.
In addition, they will ‘establish metrics to measure performance of playlists and educate SME stakeholders on metrics in order to establish a more effective playlisting approach’.
In August last year, Universal Music Group hired its own playlisting heavyweight when Jay Frank joined the business as SVP, Global Streaming Marketing.
Frank, who founded the music and marketing analytics companies DigSin and DigMar, has been tasked with ‘overseeing the curation and management of Universal Music’s global playlists, coordinating a cohesive worldwide playlist strategy across the company’s labels and working with third-party playlist owners to promote artists’.
The latter of these responsibilities raised the most eyebrows: Frank is expected to somehow encourage large playlisting brands on the likes of Spotify to carry Universal artists.Music Business Worldwide