Universal Music Group hires global playlist strategy boss

Universal Music Group (UMG) has appointed Jay Frank to the newly-created role of SVP, Global Streaming Marketing.

Frank (pictured) will be responsible for using data and analytics to maximise the performance of UMG’s artists across streaming platforms, as well as identifying opportunities for artists on these services.

He will also oversee the curation and management of Universal Music’s global playlists, coordinate a cohesive worldwide playlist strategy across the company’s labels and work with third-party playlist owners to promote artists.

Frank founded the music and marketing analytics companies DigSin and DigMark and previously held positions with Viacom’s CMT and Yahoo!.

At UMG, he will report jointly to Michele Anthony, Executive Vice President of Recorded Music, and Andrew Kronfeld, President of Global Marketing.

Additionally, UMG has agreed to become partners in DigSin and DigMark. Frank and his employees will remain based in the Nashville headquarters of DigSin and DigMark.

“It’s an honour to harness the incredible power of discovery represented by playlists.”

Jay Frank, Universal Music Group

“As the popularity of streaming services continues to grow, it’s important that our artists and labels are well-positioned in their home territory as well as globally to maximize on the opportunities provided by these new platforms,” said Anthony.

“Jay and his team bring a proven track record of helping labels successfully support artists on emerging streaming services around the world.”

“With streaming, we are working in a new landscape of constant consumer interaction that extends well beyond a single transaction,” said Kronfeld.

“To harness the potential of this connection, Jay and his team will incorporate new data-driven methods to maximize the exposure of our artists and create new opportunities on popular streaming services.”

“Streaming is opening new opportunities daily for artist discovery leading to strong bonds between artists and fans,” Frank said.

“Successful campaigns will lead to enormous opportunity for new releases and catalog alike.

“It’s an honor to join Universal Music and work with such a forward-looking executive team on harnessing the incredible power of discovery represented by playlists.”

Frank founded DigSin as a singles-focused music company that leverages streaming promotion to foster artist growth.

He later founded DigMark to design and implement data-driven marketing campaigns.

Before founding DigSin, Frank was Senior Vice President of Music Strategy for Viacom’s CMT. Prior to CMT, Frank was Vice President of Music Programming and Label Relations for Yahoo! Music, where he was responsible for all of the company’s music programming.

He was also previously the senior music director at The Box Music Network.Music Business Worldwide

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