Music’s addicted to the ‘Monthly Active User’ metric. But it tells us nothing. July 19, 2023By Music Business WorldwideSorry, you have hit your monthly limit of MBW+ articles! Subscribe or log in to gain unlimited access to all analysis and data on Music Business Worldwide, plus other member benefits. Subscribe LoginAnalysis Blog United Kingdom MBW ViewsRelated Posts $1bn and beyond: the importance of neighbouring rights in emerging markets ‘Superfans must be made, not just mined.’ I was a co-founder of IMPALA. It saddens me to see how rabidly anti-major it’s become. ‘If you’re serious about building fandom, you can’t just double down on the diehards, you need to start on the edges.’
‘If you’re serious about building fandom, you can’t just double down on the diehards, you need to start on the edges.’
