France born music analytics platform Soundcharts, which launched in 2016 and raised $3.1m (€2.65m) in a Series A funding round the following year, has launched a new update called Mentions, which allows for ‘global media and web monitoring of artists’.
According to Soundcharts, Mentions will ‘help to spot local promotional opportunities, identify niche genre publications, and influence marketing strategies accordingly’.
Mentions works by tracking the entire internet and splits the results into three categories: music media, verified media and unverified sources.
The data search results can then be segmented further into sub-categories such as origin (country), domain rank (based on website traffic) and source type (news, blog, discussion). All this is done in real-time.
“Soundcharts was created to be the ultimate source of truth of the industry, making all the music data actionable in a unified platform.”
David Weiszfeld, Soundcharts
David Weiszfeld, Founder & CEO of Soundcharts commented: “Soundcharts was created to be the ultimate source of truth of the industry, making all the music data actionable in a unified platform.
“Most music professionals are still using a dedicated, usually local-based, media tracking solution.
“By adding this vertical to Soundcharts, we are allowing them to save money by monitoring these mentions within the same platform they use everyday for the rest of their data journey.
“The addition of Mentions is fully aligned with our mission.”Music Business Worldwide