Gee Roberson joins NFT platform Throne as Executive Creative Director and Partner

NFT platform Throne, which is scheduled to launch next month, has hired Gee Roberson as Executive Creative Director and Partner.

One of Throne’s founding partners include Nellee Hooper, an award winning music producer for artists like Massive Attack, Soul II Soul, Sade, U2, Madonna, and Bjork.

Roberson is the Los Angeles-based former manager of Kanye West, Drake, and Nicki Minaj.

He is also a partner of Maverick Management, a subsidiary of Live Nation Entertainment, which manages the careers of Madonna, U2, Aerosmith, G Eazy, Miley Cyrus, Paul McCartney and The Weeknd, amongst others.

At Throne, Roberson will oversee creative output, focusing on developing projects with artists, IP holders and creators.

Today’s announcement follows the news from February that BPG Music, founded by Roberson and longtime business partner Jean Nelson, inked a strategic partnership with Warner Records.

In March, virtual events platform Looped raised $7.7m from investors including Gee Roberson amongst others.

“NFT’s are an artistic medium, changing how we create.”

Gee Roberson

Gee Roberson said: “NFT’s are an artistic medium, changing how we create, giving us tools to reimagine how we resource creative economic communities.

“I know we are all doing something that will greatly improve the future for artists of every genre, it’s a new world.

Added Roberson: “What I love about Throne is that it’s for creators at every stage of the journey, whether someone just starting out, or a more established artist.

“What’s worth mentioning is that Throne does not charge any fees, if a creator chooses to transact in THN, the project’s native currency.

“That means, a creator gets to keep 100% of the final sale price of their NFT.

“Creators can also choose to transact in ETH (the world’s second largest cryptocurrency after Bitcoin) but will incur a platform fee”.

“The importance of technology and contemporary culture is reflected in everything we do.”

Chimere Cisse, Throne

Chimere Cisse, Throne Artistic Director, added: “Because we think open, liquid marketplaces will help power these new creative economies, we’re building a platform with the help of a community of passionate users, developers, and creators.

“The importance of technology and contemporary culture is reflected in everything we do, and we are clearly setting ourselves apart because of it”.

 Music Business Worldwide