Deezer‘s looking to capitalize on K-Pop’s global success.
The France-born streaming platform has added a new K-Pop Channel, which will feature editorial playlists focused on K-Pop and its subgenres.
This includes K-Pop Classics, K-Pop Indie Chill and Top K-Pop, while additional Japanese content will be available in Japanese K-Pop.
Fans can also access a selection of special ‘100%’ compilations featuring tracks from artists in the genre, including superstars BTS.
The ‘100%’ playlist series will feature Got7, TWICE, Wanna One, Monsta X and iKON (pictured).
South Korean boy band iKON will also curate an exclusive Hip Hop playlist.
iKON said: “Get ready? Showtime! Hello, Deezer K-Pop Channel fans! This is iKON, thank you for listening to our music in the K-Pop channel. We love iKONIC! Enjoy our music!”
“We’re really excited to share the great exclusive content that we’ve created with the different tastes, moods and preferences of our K-Pop fans in mind.”
Natasha Zainal, Deezer
Natasha Zainal, Editorial & Content Manager APAC, said: “K-Pop is one of the world’s fastest growing genres and is resonating with more and more fans. Deezer’s streams of the genre have already increased 157% in the last year.
“It’s hugely important for us to provide local genres and artists with a voice to continue expanding their global fanbase and keep bringing the sound to new audiences.
“We’re really excited to share the great exclusive content that we’ve created with the different tastes, moods and preferences of our K-Pop fans in mind.”Music Business Worldwide