In late 2018, we told you about an executive behind a data management tool relied upon by a number of Fortune 500 companies.
That exec, Ben Mendoza (pictured), is the founder of award-winning Telecom Expense Management (TEM) and Market Data Management (MDM) solutions provider, MDSL.
With his new UK-based company Beatchain, Mendoza believes he’s created a platform that will ‘revolutionize discovery, marketing, and promotion in the music industry”.
Its team consists of behavioural economists, PhD data scientists, artificial intelligence and machine earning experts and senior music industry executives.
In December 2018, Beatchain partnered with independent music company Eleven Seven Label Group (E7LG).
In September last year, Beatchain partnered with Digital supply chain and marketing company FUGA to allow its users to distribute content to music streaming services through its technology.
This week, Beatchain has launched a platform that promises to “help musicians share their talent, connect with fans, and earn money from their music, without having to share profits and creative control with industry middlemen”.
According to the release announcing the launch of the platform, “there are many tools in the market providing services to musicians”, but “they tend to be expensive and limited to a single capability, for example, handling just distribution, websites, email lists or social media management”.
To solve this, the company has consolidated all of these capabilities together in one platform and claims to already have had over 40,000 artists sign up.
Beatchain offers three pricing levels – a free Basic Plan, a Premium Plan for $14.99 and a “Superstar” Plan for $19.99.
The company says that it will add more tools throughout 2020, including subscription fan-clubs, ticketing, AI mastering, lyric videos, and ad-placement functionality.
“Too many artists are seeing music streaming as a talent show where they upload one song to Spotify with zero promotion, and suddenly they’re being signed to a label or played on the radio.”
Ben Mendoza, Beatchain
Ben Mendoza, Beatchain CEO, said: “Too many artists are seeing music streaming as a talent show where they upload one song to Spotify with zero promotion, and suddenly they’re being signed to a label or played on the radio.
“Unfortunately that’s not how the music industry works in the streaming era. To get heard above the noise, you need the complete set of tools to grow and engage your fanbase, get them hyped for your new release, and then direct them again and again to your music, your shows and your merchandise.
“The unique thing about Beatchain is that you can do all this with one platform, without the artist needing to become an expert marketer or music promoter.
“We’re firm believers that if you’re a talented artist and you take your music career seriously, then so will everyone else. Beatchain is here to help you demonstrate that.”
“Beatchain will be a big lift for the independent community and artists, which now command a 40 percent market share.”
Allen Kovac, Better Noise Music and Tenth Street Entertainment
“Beatchain will be a big lift for the independent community and artists, which now command a 40 percent market share,” said Allen Kovac, CEO and Founder of Better Noise Music and Tenth Street Entertainment.Music Business Worldwide