Twickets launches in Australia with Ed Sheeran partnership

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Fan-to-fan face value ticket resale service Twickets has launched its face-value ticket resale service in Australia, at Twickets.com.au.

As part of the launch, the company has partnered with Ed Sheeran, who is promoting a specially created landing page [edsheeran.twickets.com.au]  after selling out his upcoming stadium tour in Oz and New Zealand.

Other big names partnering with Twickets to protect their Australian fans from scalpers include London MC Stormzy, hip-hop bluesman Rag’n’Bone Man, Icelandic post-rock band Sigur Rós, producer/DJ Shadow and folk star Laura Marling.

Twickets has also teamed up with Frontier Touring, one of Australia and New Zealand’s largest concert promoters, whose founder Michael Gudinski has vocally opposed secondary ticketing malpractice.

“Partnering with Twickets to provide a service where real fans can sell unwanted tickets in a transparent and fair way removes all legitimacy from other resale sites.”

Dion Brant, Frontier Touring

The company be working closely with Twickets across its own website, pointing gig-goers directly to the resale platform for sold out shows.

Dion Brant, COO of Frontier Touring said: “The last excuse used by scalping sites to justify their existence is that they ‘provide a service to legitimate fans stuck with unwanted tickets.’ We know this is really a cover for misleading and dishonest profiteering at the expense of fans and artists.

“Partnering with Twickets to provide a service where real fans can sell unwanted tickets in a transparent and fair way removes all legitimacy from other resale sites.”

Twickets has partnered with respected Australian promoter, Handsome Tours on the upcoming Australian tour for Stormzy, who has already sold out four of his six ‘Gang Signs & Prayer’ Australia dates.

The Australian Twickets operation is being headed up by Danny Hannaford, former Head of Ticketing at Global Live, a major UK promoter.

“It is great to get this venture off the ground in Australia.”

Danny Hannaford, Twickets

Hannaford commented: “It is great to get this venture off the ground in Australia. We have had many exciting conversations with promoters, managers and ticketing companies, and are very pleased to have Frontier Touring and so many exciting artists on board. We look forward to announcing more in the coming weeks.”

Twickets was set up by Richard Davies, a respected British digital entrepreneur, founder of one of the UK’s first digital agencies, Good Technology, and owner of Future Platforms, one of the UK’s leading mobile app developers.

Davies added: “We are very excited to bring Twickets’ fan-to-fan resale service to Australia; it has been very well received and we look forward to seeing the company grow and expand under Danny’s leadership.”

A Twickets app for both iOS and Android will follow in the coming weeks.

Twickets first launched in the UK as a full ticket resale platform on mobile and web in February 2015.

Its partners in the UK have included include Adele, One Direction, Pixies, Christine and The Queens, Mumford & Sons and The 1975, as well as some of the UK’s leading festivals.Music Business Worldwide

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