Spotify is expanding its Discover Weekly sponsorship opportunity to nine additional markets across EMEA, including Austria, Belgium, Ireland, Poland, Portugal, Saudi Arabia, South Africa, Switzerland and Turkey.
The streaming service first started to allow advertisers to sponsor the personalized Discover Weekly playlist last year (on the free service only) and teamed up with Microsoft as its beta launch partner.
Now, following what Spotify describes as “successful launches” in North America and Latin America , and subsequent rollout through the UK in partnership with Vodafone, brands in the 9 additional markets across EMEA can now sponsor the Discover Weekly playlist for the first time.
“Never before across EMEA have advertisers been able to own the personalised listening experience on Spotify Free,” states Spotify in a press statement.
“Now advertisers can own the discover moment on Spotify and share their message with multiformat ad experiences including audio, video and display.”
According to Spotify data published last month, its users have streamed over 2.3 billion hours of their personalized Discover Weekly playlist between July 15, 2019 and June 25, 2020,
“At Spotify we are focused on providing brands and advertisers with unique opportunities to engage with consumers, and the potential sponsorship of Discover Weekly really delivers against that.”
Rak Patel, Spotify
Rak Patel, Regional Head of Sales UK and Pan-EMEA, Spotify, said: “Discover Weekly gives us, and any playlist sponsors, an opportunity to show users that we know them even better than they may know themselves.
“At Spotify we are focused on providing brands and advertisers with unique opportunities to engage with consumers, and the potential sponsorship of Discover Weekly really delivers against that.
“We’ve already rolled this offering out in the UK and US and have had great feedback from brands that have seized the opportunity to engage with a hyper-captivated audience: we are excited to now bring this to new markets across EMEA.”
Music Business Worldwide