Talk to anyone at Kobalt and they’ll tell you that the technology driving the company’s artist/writer-facing Portal is unlike anything else in the music industry.
Talk to some of their rivals, and they’ll suggest this is merely powerful PR; that databases and rights software at other publishers and labels have now caught up with Kobalt.
Well, it’s clear to see who Wired Magazine believes.
The publication – a glossy tech authority that music execs either love to read, or love to be seen to be reading – has given Kobalt its cover feature in the UK next month.
According to an ad for Wired’s May issue, out April 2, Kobalt is: ‘The company that saved the music industry with data.’
Kobalt Music Group CEO Willard Ahdritz tweeted: ‘You can’t argue with the smart people at Wired!’
MBW is sure that, within the confines of their own offices, some of his competitors will give it a bash this morning.
Music Business Worldwide
