European project LIVEMX launches with $4.4m of funding for music sector

INOVA+, Live DMA, and European Music Exporters Exchange (EMEE) has launched a European project called LIVEMX with EUR €4 million (approx. USD $4.4 million) in funding “to nurture a more diverse and sustainable music sector in Europe.”

The project is primarily focused on addressing specific needs within the European music ecosystem.

The funding will provide grants and capacity-building activities to 90 beneficiaries in the music sector, focusing on three key areas: music export, music venues, and digital circulation and engagement.

INOVA+ is a provider of consultancy services in innovation, technology, and entrepreneurship. “This is an exciting moment for INOVA+. Being entrusted with the coordination of LIVEMX affirms our commitment to supporting the growth of the European music sector,” said INOVA+.

“We are incredibly excited to harness the collective brilliance of our partners and combine it with our previous experience to promote exciting grass-rooted opportunities with European added-value,” it added.

Live DMA, established in 2012, is also part of the consortium. It represents over 3,000 live music venues, clubs, and festivals through national associations across 16 countries. Its aim is to foster a fairer and more sustainable music ecosystem by unifying the fragmented sector and advocating for shared values. 

“The Live DMA network is delighted to develop LIVEMX programme to sustain our local music scenes and make them thrive all across Europe through collaborative actions and learning,” the firm said.

Meanwhile, EMEE is a non-profit association composed of 32 national and regional Music Export offices from 27 countries.

“LIVEMX is a project and opportunity that fits perfectly with the mission of EMEE, and the European Music Export Strategy designed with the commission these last 3 years to support a stronger, diverse and innovative music industry sector through collaboration, mobility and capacity building. We can’t wait to see the impact this funding will have on the wider sector,” EMEE said.

To ensure the relevance and sound structure of the LIVEMX scheme, the consortium will soon launch an online survey to gather feedback from stakeholders. 

The focus on the music industry in Europe comes as the UK government recently formed what it calls a working group on creator remuneration and unveiled an industry agreement on music streaming metadata.

These measures are aimed at promoting fair pay for musicians and enhance the accuracy and transparency of metadata in the streaming industry.

A recent report by IMPALA – the European music trade body for independents, whose members include !K7, Beggars Group, Epitaph, [PIAS], Sugar Music, Wagram and Zebralution – claims that “market assessments conducted in the UK (the most exhaustive and independent work done yet) shows that the revenue share of master rights in [record labels’] core business has been steadily eroded.”

Music Business Worldwide