BMG Production Music (BMGPM) has hired Deb Oh as Senior Director of Creative Licensing.
Oh is tasked with leading BMGPM’s advertising with production music for the East Coast, as well as launching a Custom Advertising department.
Based in New York, she reports to BMGPM US sales team lead, Amberly Crouse-Knox.
A classically-trained musician, Oh joins BMGPM from creative audio agency Squeak E. Clean Studios where she was Executive Producer of the New York office, working on campaigns for Ford, Spotify, Microsoft, Nintendo, and Mastercard among many others.
Prior to that she held producer roles at music and sound boutique Nylon Studios and Young & Rubicam.
She is also the founder of the personalized music concierge service, DEBOP.
BMGPM has grown its production music division with a number of key senior hires and deals in the past couple of years, including the acquisition of Deep East Music and Dynamic Music, partnerships with ITV Studios, Bonne Pioche Music, Wibbitz and Red Bull, and the launch of an in-house creative agency.
“The scale of creative collaboration across BMGPM’s global studios is inspiring.”
Deb Oh, Senior Director of Creative Licensing at BMGPM, said: “The scale of creative collaboration across BMGPM’s global studios is inspiring.
“Joining this dynamic team during an exciting period of growth and being surrounded by innovative creatives and teammates, who value and encourage all of the voices at the table, is empowering.
“I look forward to working alongside them to build new infrastructures and opportunities in advertising and beyond.”
“As she leads our Custom and Production Music service for Advertising clients in New York, we look forward to sharing the first-class work from this department with audiences around the world.”
Scott Doran, BMGPM
Scott Doran, SVP Global Creative Licensing at BMGPM, added: “As we continue the commitment to bolstering our US business and providing world-class services to our global media clients, the introduction of Deb as an impressive creative talent and proven commercial business expert in this area enables us to confidently grow and improve our offering.
“As she leads our Custom and Production Music service for Advertising clients in New York, we look forward to sharing the first-class work from this department with audiences around the world.”Music Business Worldwide