We’re seeking a Social Media Manager with 5+ years of experience within Artist Management Companies overseeing artist brands and digital strategy in the music industry — ideally within Pop, Top 40, and/or Electronic genres. This role is for someone who understands the entire social media and music landscape, from pre-TikTok platforms to today’s video-first culture.

You’ll work closely with Artist and their internal teams to lead content strategy, execute daily social tasks, and create meaningful engagement across platforms including TikTok, Instagram, YouTube, Twitter/X, Snapchat, Facebook, Discord, and Fan Pages.

Qualifications

5+ years experience in social media and brand strategy for Artist Management companies. Preferable candidate +5 years working across an Artist Management team for an Artist with Millions of engaged fans/followers in the Pop / Top40 / Electronic space.
Deep understanding of the music industry — both culturally and digitally — and how to navigate fan culture, influencer trends, and platform evolution.
Exceptional copywriting and storytelling skills with a tone that feels authentic, conversational, and music-savvy.
Highly organized and detail-oriented, with the ability to manage multiple social calendars, campaigns, and timelines simultaneously. Must be able to take on high volume while maintaining oversight of strategic planning with hands-on content creation and execution.

Team player, required. Must be able to communicate clearly and efficiently.

Key Responsibilities

Strategy & Brand Development
Develop and implement customized social media strategies aligned with Artist’s brand, identity, and career highlights – while being able to identify growth opportunities and implement tactics across established and emerging platforms.
Translate broader music marketing and branding goals into compelling digital campaigns. Stay current on platform updates, trends, and algorithm changes to ensure strategy evolves with the digital landscape.

Content Creation & Execution
Plan, draft, and schedule Artist forward posts — including voice/copy and content. Ensure Artist voice remains consistent, authentic, and artist-aligned.
Develop creative, culture-savvy campaigns around music releases, collaborations, touring, brand campaigns, and broader industry happenings. Proactively monitor conversations and trends to position artists in relevant digital
Maintain a detailed and well-organized content calendar for Artist and wider teams.

Analytics & Optimization
Manage audience growth and fan engagement, fostering authentic connections with fans and Artist peers. Track performance across platforms, deliver regular reporting, and provide actionable insights.
Test and refine creative approaches, formats, and posting schedules for continuous growth. Understand and leverage social tactics to support organic strategy where needed.