5dB Records – London (On-Site)

Audience Development Manager

The Role:

5dB Records is looking for an Audience Development Manager to grow and deepen audiences across our artist roster. This is a hands-on role at the center of our release campaigns. You’ll work closely with artists, management, A&R, PR and creative teams to develop audience strategies that build audiences and create momentum around releases. You’ll also lend support to how 5dB itself shows up online, including contributing to our own social channels, digital voice and brand content when needed.

Key Responsibilities:

Deliver audience growth strategies for album, EP and single releases across the 5dB roster.
Generate creative content ideas and campaign concepts for releases, developing platform-specific rollout plans across Instagram, TikTok, and YouTube.
Create and manage social content calendars across artist accounts.
Brief and coordinate on-site video and photography teams, ensuring creative briefs are clear, timely and aligned with campaign strategy, using Trello to manage delivery.
Edit and repurpose long-form content into short-form clips, Reels, TikToks and YouTube Shorts for artist and 5dB channels.
Write and oversee copy across social platforms, including captions and YouTube descriptions, as well as contributing to artist mailing lists where required.
Manage day-to-day community engagement across artist accounts, including comments, DMs and audience interaction.
Track and report on audience performance across the artist roster, identifying over- and under-performing content and feeding insights back into campaign strategy.
Use audience and platform data to continually refine content, improve engagement, and identify opportunities for growth.
Monitor emerging social trends, formats, platforms and online music culture, bringing relevant ideas into campaigns.
What We’re Looking For

Experience in audience development, digital marketing or social media, ideally within music or the wider entertainment industry.
A genuine passion for music and a strong understanding of the current digital music landscape.
Excellent knowledge of Instagram, TikTok and YouTube, with an understanding of how audiences behave differently across platforms.
Strong organisational skills and the ability to manage multiple artists, campaigns and deadlines simultaneously.
Experience briefing and working with photographers, videographers, editors and other creative teams.
Confidence using social analytics and audience data to understand performance and inform future campaigns.
A good understanding of emerging platforms, formats, trends and online music culture.

The Details:

Working out of our West London studios, alongside the in-house production teams and part of a wider creative music community.
Pay competitive dependent on experience.
Hot meal provided every day by our on-site chef.