About Nebula17

Nebula17 is a next-generation music and creative ecosystem based in Los Angeles, dedicated to empowering new-wave talent from around the world with a focus on the U.S. and Japan. Backed by leading investors across entertainment, culture, and technology, we bring together a label, publishing, artist management, international strategy, and a West Hollywood studio hub designed for songwriting, artist development, and cross-border collaboration.

About the role

The Digital Marketing Manager, will be responsible for developing and executing high-level digital marketing campaigns across the US Label and International roster. This position will be responsible for developing campaigns that create cultural conversation, build artists’ social followings and engagement, and drive music consumption. This is a true 360 digital role combining creative storytelling, platform expertise, audience growth, and data-driven decision-making.

You’ll work closely with artists, management, and internal teams to build campaigns that drive cultural conversation, fan engagement, and music consumption. This role requires someone who understands both the creative and analytical sides of marketing and thrives in a fast-paced, ever-evolving landscape.

What you’ll do

• Develop and execute digital marketing strategies for artist releases, from pre-release through post-launch
• Build and oversee social media strategies across platforms (TikTok, Instagram, YouTube, etc.), including content ideation, storytelling, and rollout planning
• Partner with creatives, artists, and external creators to create high-performing short-form and long-form content
• Interface directly with artists, managers, and external partners to align on strategy and execution
• Help drive fan growth, engagement, and consumption (streams, tickets, merch, etc.) through digital marketing strategies
• Build and run influencer campaigns that actually move, driving viral moments, trends, and real audience growth across TikTok, Reels, and Shorts
• Own paid media efforts across social platforms, managing budgets, testing creatives, and optimizing campaigns for maximum reach and conversion
• Monitor campaigns in real time, analyze performance, and provide actionable insights and post-campaign reporting
• Stay ahead of digital trends, platform updates, and cultural moments to inform innovative marketing approaches

Who you are

• Bachelor’s degree or equivalent
• Minimum of 3-5 years professional experience in digital/social media marketing at a Record Label or music management company
• Deep understanding of digital platforms, content formats, and fan behavior
• Project management experience and the ability to execute concise, fan-focused digital marketing plans with a solution-oriented mindset, even in a fast-paced, tight timeframe environment
• Short-form video creation experience
• An ambitious individual sought who is a self-starter requiring minimal direction
• Strong passion for generational and cultural talent