• Strategic digital campaign planning aimed at delivering creative, innovative, and efficient digital advertising and social media campaigns as well as organic activations and strategic partnerships with digital platforms or DSPs
• Leverage artist’s channels to grow audiences and increase engagement by implementing both organic activations and paid media campaigns
• Advise artists, managers, and internal marketing teams on digital best practice
• Analyse and interpret audience data to inform strategy and set KPIs
• Work closely with the Project Managers to coordinate campaign timelines, deliverables, and budgets
  Work closely with the Creative Content Producer to deliver digital campaign assets
• Manage and monitor paid media budgets and work with the Central media buying team to deliver efficient paid media campaigns
• Monitor KPIs and deliver monthly reports on digital marketing performance for internal and external stakeholders
• Share case studies and best practices with local and global teams
• Identify trends, opportunities, and performance drivers through data analysis and monitoring of global social media trends

Qualifications

• Strong knowledge of social media and online promotion strategies
• Digital native; regular user of social media platforms and aware of trends, not just within music, but across the cultural landscape
• Understanding and working experience with advertisement and analytical instruments on each social media (Meta, YouTube, Tik Tok etc.)
• Extensive knowledge of the music market
• Ability to build creative and innovative artist development campaigns
• Data-driven & results oriented: the ability to analyse and use data to optimize development
• Structured, organised, ability to follow process and monitor budgets
• Knowledgeable of market trends, music industry developments, digital innovations, digital marketing tools
• Excellent written and verbal communication skills
• Highly motivated and organised with excellent time management skills
• A team player with creative ideas and a positive attitude
• Contacts within digital marketing and tech are appreciated, but not essential
• Passion for music