Merch & E-Commerce Manager, Three Six Zero

Overview

We are seeking an experienced, commercially driven Merch & E-Commerce Manager to lead the merchandising and direct-to-consumer (D2C) strategy across a roster of globally recognised artists. This role will oversee the development, launch and optimisation of artist merchandise, online stores, product drops, touring merchandise and fan-focused e-commerce initiatives.

Working closely with artist managers, creative teams, record labels, promoters and external merchandising partners, the successful candidate will be responsible for maximising revenue opportunities while delivering best-in-class fan experiences.

Key Responsibilities

Merchandise Strategy & Product Development

• Develop and execute merchandise strategies for artist campaigns, tours, festivals, residencies and special projects.
• Lead product development from concept through to production and launch.
• Identify emerging trends across music, fashion and streetwear to inform product ranges.
• Collaborate with artists, management teams and designers on creative direction and product concepts.
• Manage merchandise calendars and launch schedules.

E-Commerce Management

• Oversee artist Shopify stores and D2C sales channels.
• Manage product launches, pre-orders, limited edition drops and seasonal campaigns.
• Optimise store performance, conversion rates and customer journeys.
• Monitor sales performance, inventory levels and fulfilment operations.
• Coordinate with web developers and platform partners to improve site functionality and user experience.

Commercial & Revenue Growth

• Build annual merchandise revenue forecasts and budgets.
• Analyse sales data and customer insights to maximise profitability.
• Identify new business opportunities including collaborations, licensing and brand partnerships.
• Develop strategies to grow customer acquisition, retention and lifetime value.

Tour & Event Merchandise

• Coordinate merchandise operations for tours, headline shows, festivals and special events.
• Work with promoters, venues and merchandise partners to execute onsite sales strategies.
• Manage inventory planning and logistics for live events.
• Review post-show sales performance and reporting.

Marketing & Fan Engagement

• Work alongside digital and marketing teams to create integrated campaigns supporting merchandise launches.
• Develop CRM, email marketing and fan engagement initiatives.
• Support paid media campaigns and promotional activity to drive online sales.
• Create compelling product storytelling that aligns with artist brands.

Operations & Partnerships

• Manage relationships with merchandise manufacturers, fulfilment providers and external agencies.
• Oversee production timelines, quality control and supplier negotiations.
• Ensure accurate inventory management and reporting.
• Monitor customer service standards and fan satisfaction.

Requirements

• 3+ years’ experience in merchandise, e-commerce or D2C operations, ideally within music, entertainment, fashion or lifestyle brands.
• Strong knowledge of Shopify and e-commerce best practices.
• Experience managing product launches and merchandise campaigns.
• Excellent commercial acumen and analytical skills.
• Strong project management and organisational abilities.
• Ability to manage multiple artist campaigns simultaneously in a fast-paced environment.
• Passion for music, culture, fashion and fan engagement.

• Strong communication and stakeholder management skills.

Desirable

• Experience working with touring artists and live events.
• Knowledge of digital marketing, CRM and paid media.
• Experience with international fulfilment and global merchandise operations.
• Familiarity with merchandise licensing and retail partnerships.

What Success Looks Like

• Growth in merchandise and D2C revenue across artist roster.
• Successful execution of product launches and tour merchandise programmes.
• Increased customer acquisition, conversion and repeat purchase rates.
• Best-in-class fan experience across all e-commerce touchpoints.
• Strong operational processes and efficient inventory management.