Title: Music and Audience Insights Analyst

Status: Full-time | 40 hrs/week, Monday–Friday, 9 am–6 pm

Location: Bloomington, IN; Los Angeles, CA or Brooklyn, NY

Reports to: Head of Digital Marketing

Company Summary:

Secretly Group is a leading independently-owned music company. Its major divisions include record labels Dead Oceans, Jagjaguwar, Saddest Factory, Secretly Canadian, and music publisher Secretly Publishing. Headquartered in Bloomington, Indiana, Secretly Group also maintains offices in Brooklyn, London, Los Angeles, and Chicago. Founded in 1996, its roster counts Phoebe Bridgers, Bon Iver, Mitski, Angel Olsen, Japanese Breakfast, Whitney, Jamila Woods, Sharon Van Etten, Faye Webster, Unknown Mortal Orchestra, Claud, MUNA, serpentwithfeet, Slowdive, and Khruangbin, among others. Secretly Publishing artist and writer partners include Kishi Bashi, NNAMDI, Japanese Breakfast, Whitney, and Faye Webster, as well as the publishing catalogs of affiliates Songs Of Numero Group and Ghostly Songs.

Position Summary

This is a rare and uniquely positioned role at the intersection of streaming, sales, and digital marketing. As Music and Audience Insights Analyst, you’ll be responsible for understanding how our marketing activity translates into music consumption, your insights will directly inform the strategic decisions we make as a label.

You’ll serve as the bridge between the marketing, streaming, operations, and international teams, synthesizing data from multiple sources to tell a coherent story about what’s working, what’s shifting, and what it means for how we release and promote music.

This role will be an ever-developing position at Secretly. We are looking for someone to grow alongside rapid changes in how we analyze data, combining a strong understanding of data with an interest in using AI tools to generate sharper insights. We are looking for someone who is curious and inquisitive, interested in not just surfacing the data analysis, but applying their analysis to the practical day-to-day of marketing and releasing music.

What You’ll Do

Monitor how marketing campaigns are driving consumption across streaming platforms, social platforms, and beyond.

Build and deliver regular reporting on streaming performance, playlisting, video, and catalog activity to internal teams and artist managers.

Identify anomalies, spikes, and cross-platform momentum in our catalog and investigate their origins.

Analyze territory-level data before, during, and after campaigns and alongside touring cycles to inform strategic decisions around releases.

Collaborate closely with both the digital marketing team and the streaming/sales team, acting as a trusted analytical resource across both.

Leverage AI tools and emerging technologies to produce insights.

Who We’re Looking For

We value curiosity and learning agility more than a specific technical background. If you’re the kind of person who gets genuinely excited about why a song is suddenly experiencing virality in Brazil, or what a shift in DSP users’ playlist behavior signals for a release strategy this role was built for you.

Genuinely passionate about music — the kind of person who follows new releases, pays attention to how music travels, and has real opinions about what’s resonating and why.

A quick learner who’s comfortable working across different data sources and tools, including AI-assisted workflows.

Strong written and verbal communicator who can translate data into clear, compelling narratives for both creative and business audiences.

Analytical background — comfortable with spreadsheets, data visualization, and working with streaming metrics.

Proactive and self-directed, with the ability to manage multiple projects and set your own priorities.

Interested in how the digital landscape — social media, streaming platforms, emerging tech — shapes how music is consumed.

Nice to Have

Prior experience in a music industry setting (label, distributor, DSP, or management)
Familiarity with tools like Google Data Studio, Chartmetric, Luminate, or similar platforms
Experience working with or prompting AI tools for research and analysis

Applying? In lieu of a cover letter, please answer the following in the cover letter upload:

Choose any artist — from the Secretly Group roster or outside of it — who had a notable moment in the past 12 months. This could be a breakout single, an unexpected catalogue spike, a viral TikTok moment, or a campaign that clearly moved the needle.

Using only publicly available data and any tools you’d like, build a short 3 paragraph summary that answers:

What happened, and when?
Where did the moment originate, and how did it travel across platforms?
If you were advising the label on their next campaign for this artist, what would you recommend based on what you found?

What We’re Looking For

Strategic thinking: Do you draw meaningful conclusions, or just describe what the data shows?
Communication: Could a non-data person at Secretly Group read this and walk away knowing what to do with it?

Benefits

Paid holidays including end of the year closure
Paid Time Off policy, which includes a separate Sick Days bank
401K with corporate matching
12 weeks for parental leave after birth or adoption paid at 100% of salary
Commuter Benefit
Volunteer Hours Matching Policy
Employee Assistance Program
Medical Health insurance covered at 100% for employee-only medical premiums
Dental & Vision insurance

All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, age, race, creed, color, religion, sex, marital status, affectional or sexual orientation, gender identity or expression, ancestry, nationality, or national origin.