whynow now inhabits a unique position as a media brand, content producer and merchandise company. We own an engaged audience (35+ million monthly visits) across our magazines, websites and Youtube channels. We also produce documentaries, TV shows, podcasts and music videos for the likes of Sky, HBO, BBC and BMG.

whynow Music is our merchandise arm and we work with some of the most well known music artists in the world, including Mick Jagger, Tina Turner and The Kinks to deliver bespoke merchandise campaigns from conception through to delivery. Additionally we operate stores for music magazine titles such as Rock Sound, Metal Hammer and Classic Rock.