Pure is an independent music agency providing strategic advice and support to a select roster of world-class musicians. Based in London our core business is to represent clients for live performances in the UK and internationally. The roster is home to some of the brightest and most dynamic new artists including award winning classical pianist Brad Kella (recent winner of Channel 4’s The Piano), Fergus McCreadie, Scottish jazz pianist and composer, Nadia Kadek a 21-year-old British-Indonesian artist blending raw acoustic tones with her warm, rich voice. James Emmanuel, Nigerian born, Edinburgh based, a rising star in retro soul and R&B jazz to the breakout non-binary alt-R&B singer/songwriter and multi-instrumentalist Forest Claudette. Sitting alongside these exciting new talents are established household names and widely critically acclaimed artists including George Ezra, Paolo Nutini, a-ha, Jamiroquai, Michael Kiwanuka, Brittany Howard, Benjamin Clementine, and Holly Humberstone.