YouTube Music and Premium have surpassed 150 million subscribers globally, including trials.
That’s according to Google and Alphabet CEO Sundar Pichai, who disclosed the milestone in Alphabet’s Q3 2026 earnings release on Wednesday (October 28).
The figure is up from the 125 million YouTube Music and Premium subscribers (including trials) that YouTube announced in March 2025.
That means YouTube has added more than 25 million subscribers in the roughly 20 months since March 2025.
By MBW’s calculations, that works out to an average of around 1.3 million net additions per month.
YouTube grew its subscriber base from 100 million in February 2024 to 125 million in March 2025.
That was an average of around 2 million net additions per month.
Alphabet does not break out how many of those subscribers pay for YouTube Music on its own, versus YouTube Premium.
YouTube Premium includes ad-free video playback, background play, offline downloads, and full access to YouTube Music.
In Q1 2026, Pichai said that Alphabet’s “YouTube Music and Premium offering saw its largest quarterly increase in the total number of non-trial subscribers, both globally and in the U.S. since YouTube Premium launched in June 2018.”
Alphabet did not disclose an updated subscriber figure for YouTube Music and Premium in Q2.
“Importantly, our subscription ecosystem continues to complement our advertising business,” said Google Chief Business Officer Philipp Schindler on Alphabet’s Q3 earnings call.
“Subscriptions continue to grow faster than ads led by YouTube Music Premium… With Premium and Premium Lite, viewers have choice.
“As more people opt into premium experiences, it’s a win for viewers, creators and our business. Subscriptions help fund the creator ecosystem and drive the platform forward.”
Alphabet’s “Google subscriptions, platforms, and devices” revenue line grew 11% YoY to USD $14.29 billion in Q3, up from $12.87 billion a year earlier.
That revenue line includes subscription fees for YouTube Music and Premium, YouTube TV, NFL Sunday Ticket, and Google One, as well as Google Play and hardware.
Its YoY growth rate was 15% in Q2 2026 and 19% in Q1 2026.
“Subscription, platforms and devices revenues increased 11% this quarter to $14.3 billion, driven by strong growth in YouTube subscriptions, particularly in YouTube Music and Premium and strong demand for AI plans in Google One,” said Alphabet CFO Anat Ashkenazi.
YouTube’s advertising revenues rose 9.2% YoY to $11.21 billion in Q3, up from $10.26 billion in the prior-year quarter.
YouTube’s ad revenues grew 13% YoY in Q2 2026 and 11% YoY in Q1 2026.
“YouTube advertising revenues increased 9% to $11.2 billion, with brand driving the largest contribution and notable strength in living room,” said Ashkenazi.
The living room accounted for “over 1/3 of total YouTube Ads revenues” in Q3, according to Schindler.
YouTube CEO Neal Mohan also marked the subscriber milestone in a social media post.
“We’re continuing to give people more choice, enhance the premium product experience and create more value for our partners,” wrote Mohan.
“We’re continuing to give people more choice, enhance the premium product experience and create more value for our partners.”
Neal Mohan, YouTube
YouTube raised its US subscription prices in April, for the first time since 2023.
The YouTube Premium Individual plan rose from $13.99 to $15.99 per month, while the YouTube Music Individual plan went from $10.99 to $11.99.
The new prices applied to new subscribers from April 10, with existing members moving to the new rates in their June billing cycle.
When YouTube announced the 125 million milestone in March 2025, Global Head of Music Lyor Cohen wrote in a letter to the industry: “This momentum is critical to our goal of becoming the No.1 contributor of revenue to the industry, and we won’t stop until we get there.”
Spotify, meanwhile, reported 306 million Premium subscribers at the end of Q3 2026, after adding 6 million net subscribers in the quarter.
Spotify is forecasting that its Premium subscriber base will reach 316 million by the end of Q4.
Across the company, Alphabet’s Q3 revenues rose 25% YoY to $127.6 billion, which it said marked its 13th consecutive quarter of double-digit revenue growth.Music Business Worldwide