YouTube is raising prices across all of its Premium subscription plans in the United States, marking the first such increase in nearly three years.
The YouTube Premium Individual plan is increasing from $13.99 to $15.99 per month, while the Family plan, which covers up to six accounts, is climbing from $22.99 to $26.99 per month.
The YouTube Music Individual plan is rising from $10.99 to $11.99 per month, with the YouTube Music Family plan going from $16.99 to $18.99 per month.
YouTube Premium Lite, a lower-cost tier that provides ad-free viewing on most content but excludes music videos, is also increasing by $1, from $7.99 to $8.99 per month.
The new pricing took effect immediately for new subscribers on April 10, while existing members will see the updated rates reflected in their June billing cycle. YouTube said that current subscribers will receive an email notification at least 30 days before the change takes effect.
In a statement issued to the media, YouTube said: “We’re updating the price for YouTube Premium plans in the U.S. for the first time since 2023 to continue delivering a high-quality experience that supports creators and artists on YouTube. This change allows us to maintain the features our members value most: ad-free viewing, background play, and a massive library of 300M+ tracks on YouTube Music.”
YouTube Premium’s core offering includes ad-free video playback, background play, offline downloads, and full access to YouTube Music.
The last time YouTube increased its US Premium pricing was in July 2023, when the Individual plan rose by $2 to $13.99 per month and YouTube Music’s standalone subscription went up by $1 to $10.99. YouTube had previously raised the cost of its US Premium Family package by $5 to $22.99 per month in October 2022.
As of March 2025, YouTube Music and YouTube Premium had a combined 125 million subscribers worldwide, up from 100 million the year before.
YouTube’s combined advertising and subscription revenues exceeded $60 billion in 2025, with its subscription arm alone generating an estimated $20 billion annually.
The latest US price rises follow a wave of international increases that YouTube rolled out in late 2024 across more than a dozen markets. Users in parts of the European Union, the Middle East, South America, and Southeast Asia saw significant hikes at the time, with some territories facing increases of more than 40%.
The move adds YouTube to a growing list of streaming platforms to have raised US subscription costs in recent months.
In January, Spotify increased the price of its US Individual Premium plan by $1 to $12.99 per month, with its Duo, Family, and Student tiers also going up.
Weeks later, Amazon followed suit, raising Music Unlimited rates in the US and UK to match Spotify‘s new pricing. Netflix also recently raised its US prices twice in little over a year, most recently in late March when its ad-free Standard tier climbed by $2 to $19.99 per month.Music Business Worldwide