Live music agency X-ray Touring has entered into a joint venture partnership with the Paradigm Talent Agency and investment firm Yucaipa.
X-ray represents artists including Coldplay, Chance the Rapper, Robbie Williams, Eminem, Blur, Stereophonics, Volbeat, Gorillaz, Pixies, Green Day (pictured) and Linkin Park.
According to a press release, X-ray says the deal will ‘create synergies with pre-existing live music partners and provides X-ray artists access to new opportunities in branding, endorsements, digital content development and distribution, and other media’.
As a result of the move, Paradigm will expand the list of acts is represents on a global basis.
“X-ray has a fantastic worldwide roster,” says Sam Gores, Chairman and CEO of Paradigm Talent Agency.
“We’ve wanted this partnership for quite some time and are thrilled to grow our company while working in partnership with Steve Strange, Ian Huffam, Scott Thomas, Martin Horne and Jeff Craft.”
Sam Gores, Paradigm
“We’ve wanted this partnership for quite some time and are thrilled to grow our company while working in partnership with Steve Strange, Ian Huffam, Scott Thomas, Martin Horne and Jeff Craft to offer more creative and business opportunities to X-ray’s artists.”
The X-ray directors commented: “We’re delighted to find in Paradigm partners that share our ethos of complete commitment to the artist, providing them with every possible advantage in all aspects of their career. We look forward with great enthusiasm to collaborating with Paradigm and Yucaipa on this next stage of X-ray’s global development.”
Paradigm continues to have a successful partnership with London-based CODA Agency, which in turn has recently formed an affiliation with U.K. full-service talent agency Independent Talent Group (ITG) – a Yucaipa partner.
Ron Burkle from Yucaipa says, “We are thrilled to be in business with Paradigm in the UK. The synergies with X-ray, ITG and CODA creates Europe’s most comprehensive agency offering as well as a fund to invest in live entertainment assets in the UK and Europe.”
X-ray was formed in 2005 and now represents over 400 artists.Music Business Worldwide