Another day, and another company enters the NFT space.
Autograph, a web3 brand co-founded by American football star Tom Brady, has inked a deal with live entertainment and events company AEG Presents.
Autograph is an NFT platform that allows names in sports, entertainment and culture to create unique digital collections for users around the world.
The multi-year partnership launches Autograph’s live entertainment vertical in NFT collectibles and experiences, and will officially kick off on March 25 at BUKU Music and Art Project, a two-day music and art festival in New Orleans.
The Autograph live experience at BUKU will include a graffiti artist auction featuring eight artists’ works as NFTs, sold on OpenSea Marketplace.
Attendees will also be able to create their own festival poster minted as an NFT onsite, and will redeem commemorative NFTs after the event that will unlock utility for the 2023 festival.
Following BUKU, Autograph will unveil NFT collections and commemorative NFTs, it says, as well as produce exclusive onsite activations at Electric Forest, Hangout Music Festival, Firefly, Day N Vegas, and Forest Hills Stadium.
“Festival culture creates an opportunity to build and curate communities.”
Dillon Rosenblatt, Autograph
Dillon Rosenblatt, CEO of Autograph, said: “Festival culture creates an opportunity to build and curate communities at scale through Web 3 technology; our goal is to create an experience that lives digitally and physically to enhance the festival attendees’ overall experience.
“We are thrilled to kick-off our partnership with AEG Presents through an interactive experience at BUKU defined by celebrating the connection between art and technology.”
“This partnership offers our festival-goers a new, innovative format.”
Andrew Klein, AEG
Andrew Klein, Managing Director, AEG Global Partnerships, added: “This partnership offers our festival-goers a new, innovative format to commemorate their experiences and create unique and custom NFT collections.
“There’s such excitement around BUKU’s return, and Autograph will help amplify that special feeling of the festival to a broader community and also drive deeper engagement with the audience. We’re very excited about this launch.”
Elsewhere in the NFT business, Quincy-Jones backed OneOf recently struck an exclusive partnership with Christopher Wallace estate to release Notorious B.I.G. NFTs.
Meanwhile, RCRDSHP, a US-based NFT platform for electronic music, claims to have paid artists and creatives more than $600,000 in the six months since its launch in August 2021.Music Business Worldwide