Warner Music Group’s EDM label Spinnin’ Records has entered into a joint venture partnership with Kanary Records, an independent dance label and publisher.
Kanary was established by brothers Alex and Christopher Van den Hoef, who also form the Multi-Platinum production duo known as DVBBS. The label is home to a roster of up-and-coming artists including Arkade, Bad Nonno and Dayfive.
The partnership with Spinnin’ Records will provide these artists with support and distribution via the Warner Music Group-owned label.
The Van den Hoef brothers, hailing from Canada, transitioned from punk and pop bands into dance and electronic music production. Their journey, spanning over a decade, has seen them perform at renowned events and festivals worldwide including Lollapalooza, Tomorrowland and Ultra, traveling and touring in more than 70 countries. They have also earned a spot in the Top 20 of the DJ MAG TOP 100 list multiple times.
The duo also won the 2014 Track of the Year award from EMPO Awards, received two nominations from Canada’s Juno Awards, and were credited as the 2021 Electronic Dance/Electronic Artist/Group or Duo of the Year at the Canadian Music Week Indie Awards.
Commenting on the partnership, Jorn Heringa, Head of A&R, Spinnin’ Records, said: “We are delighted to join forces with Alex and Christopher, reigniting our relationship from over a decade ago. Both brothers bring deep expertise and knowledge to the table and will work harder than anyone else to develop and drive Kanary to new heights with us. Welcome back to Spinnin’!”
“We are delighted to join forces with Alex and Christopher, reigniting our relationship from over a decade ago. Both brothers bring deep expertise and knowledge to the table.”
Jorn Heringa, Spinnin’ Records
Alex and Chris Van den Hoef added: “We couldn’t be happier to combine forces with the dream team over at Spinnin’ Records, and we’re excited to expand our partnership with Warner Music Group. To be able to continue our relationship for a decade plus is very rare in this industry and it’s starting to really feel like a real family.”
“We couldn’t be happier to combine forces with the dream team over at Spinnin’ Records, and we’re excited to expand our partnership with Warner Music Group.”
Alex and Chris Van den Hoef, Kanary Records
The partnership with Kanary marks the latest for Spinnin’ Records, capping off a year that included new releases from Alok, Don Diablo, Gabry Ponte, Lucas & Steve, Lum!x, Mike Williams, R3hab, Tiesto and Timmy Trumpet, and the launch of new projects for its artists in the metaverse.
This year, Spinnin’ Records also reached 30 million subscribers on YouTube and created new roles in Beijing, London, and Los Angeles.
The label has also deepened its foray in artificial intelligence, partnering with generative AI startup Endel last month to create 50 “mental health-boosting soundscape” albums “tailored for focus, relaxation, sleep, physical activity, and other functions.”
The latest alliance with Kanary Records comes as Warner Music doubles down on dance music with the launch of what it calls its “first-ever flagship electronic dance music label,” Major Recordings, in March of this year.
Music Business Worldwide