Warner-owned concert discovery app Songkick has teamed up with Black music and culture-focused ticketing and marketing company Shoobs.
The deal will see Songkick list and promote Shoobs’ events to its 155 million fans through its app, website and eCRM.
According to the announcement, the partnership will help boost the visibility of Black culture events and gigs, such as Afro Nation Portugal, Burna Boy, and Piano People In The Park.
Louise Broni-Mensah founded Shoobs in 2013 and became the first Black female founder to be financially backed by Y Combinator.
Over the last decade, the company has partnered on marketing and ticketing with the likes of Afro Nation, Rolling Loud Portugal, and AMA Fest.
In 2022, Christine Osazuwa joined the team as Chief Strategy Officer having previously held roles at Universal Music Group, Warner Music Group and Pollen.
Songkick’s app lets music fans track artists, discover concerts and buy tickets. The platform was acquired by Warner Music Group in 2017.
Over the last few years, Songkick has expanded its international language services into French, German, Spanish and Portuguese.
“In order for Songkick to deliver on its promise, it’s vital we partner with industry trailblazers like Shoobs, who are doing an unrivalled job to market and ticket diverse cultural events to the world.
Sarah Jones, Songkick
Sarah Jones, General Manager, Songkick, said: “At Songkick our mission is to demystify the complexity that exists around the live music experience.
“In order for Songkick to deliver on its promise, it’s vital we partner with industry trailblazers like Shoobs, who are doing an unrivalled job to market and ticket diverse cultural events to the world.
“I’m excited to see what our shared passions accumulate as we strive to better the space over the next few years.”
“Partnering with Songkick represents a significant milestone for Shoobs, as we unite with a platform that shares our passion for live music and our commitment to connecting fans with unforgettable experiences.”
Louise Broni-Mensah, Shoobs
Louise Broni-Mensah, CEO & Founder, Shoobs added: “Partnering with Songkick represents a significant milestone for Shoobs, as we unite with a platform that shares our passion for live music and our commitment to connecting fans with unforgettable experiences.
“Together, we hope to continue to innovate the way tickets are sold and marketed to ensure that every music enthusiast has access to the best events and event organisers and promoters have the support they need to ensure successful events.”
Music Business Worldwide