Warner Music Group’s ADA Worldwide has launched ADA Latin, a new Miami-Headquartered Latin music division.
Heading up the new division is seasoned music executive Juan Paz, who, as Managing Director, will oversee Latin US, Latin America, Spain and Portugal.
Paz will report to Eliah Seton, President of Independent Music & Creator Services at Warner Music Group.
Paz joined ADA in June and is currently building out his team in Miami and across the region.
He previously led Digital Marketing for the Latin-Iberia region and the US Latin label of Sony Music.
There, he was pivotal in the success of projects for stars such as Romeo Santos, Ricky Martin, Marc Anthony, Enrique Iglesias, Maluma, and Nicky Jam.
Prior to that, he spearheaded the launch of the Digital Marketing and Consumer Insights department at EMI Latin America, working alongside artists such as David Guetta, Katy Perry, Juan Luis Guerra, and Pablo Alborán.
Paz has also worked as a successful artist manager, playing a key role in the development of artists such as Bomba Estéreo, Monsieur Periné, Javiera Mena, Eduardo Cabra, Superlitio, and most recently, Nanpa Básico.
“Global impact is a cornerstone of ADA; we’re the indie that can scale. Being a leader in Latin America is mission critical to delivering on this promise.”
“Global impact is a cornerstone of ADA; we’re the indie that can scale. Being a leader in Latin America is mission critical to delivering on this promise,” said Seton.
“As we continue to expand and connect our networks, capabilities and services globally, Juan’s appointment and the team and roster he is building represent a huge milestone.
“A manager himself, he has the creative credibility to be a true partner to artists—and his marketing acumen is unparalleled, having been an executive at some of the biggest players in the region.”
“I am honored to be leading ADA’s Latin division, and excited to work with Eliah and team to super-serve our artists and partners in Latin Iberia and beyond.”
Paz added: “I am honored to be leading ADA’s Latin division, and excited to work with Eliah and team to super-serve our artists and partners in Latin Iberia and beyond.
“As someone with an entrepreneurial background who has touched all aspects of the music business, I was drawn to ADA’s unique position in the industry.
“There’s so much opportunity, especially in this region, and the local artistic community will benefit from having a strong advocate and partner to rely on.”
Music Business Worldwide