Warner’s ADA promotes Brandon Squar to lead global digital strategy

ADA, Warner Music Group’s independent distribution and services arm, has promoted Brandon Squar to Executive Vice President of Digital Sales and Strategy, Worldwide.

Squar reports to David Orleans, ADA’s President of Sales and Label Management.

Squar will lead both national and global digital consumer marketing campaigns, spearheading promotional and commercial opportunities for ADA’s label partners.

He will also develop strategies, including digital reporting, sales and account management.

Squar will prioritize ADA’s playlist strategy, which includes its Indie Mixtape brand, and manage relationships with global digital service providers.

“Brandon brings enthusiasm and expertise to developing ADA’s digital strategies.”

David Orleans

“ADA’s commitment to delivering an unparalleled suite of core services to our indie label partners includes constantly striving to be on the leading edge of technology, and finding new ways of generating commerce opportunities,” said David Orleans.

“With over two decades of experience, Brandon brings enthusiasm and expertise to developing ADA’s digital strategies.  He is a true music fan who understands how to harness new technology to best serve our independent labels and artists.”

Most recently Senior Vice President, Digital Strategy and Revenue, Squar arrived at Warner Music Group in 2007, and joined ADA in 2010.

ADA’s partners include Alligator, Bar None, Beggars Group, BMG, Comedy Central, Domino, Dualtone, Epitaph, Macklemore & Ryan Lewis, Matador, Merge, Mute, Nettwerk, New West, Real World, Rise, Secretly Canadian, Smithsonian Folkways, Sumerian, Sub Pop, Tommy Boy, Vice, and many others.Music Business Worldwide

Related Posts