Warner’s ADA inks global deal with reggae label VP Records

WMG’s independent distribution division, ADA, has expanded its partnership with reggae label VP Records.

Their deal, first signed in 2009, now includes physical distribution in the U.S. and Canada, and worldwide digital distribution.

Previous successful releases from VP include records from Wayne Wonder, Buju Banton, Elephant Man, Sean Paul, Maxi Priest, Mavado (pictured) and the Reggae Gold compilation series.

“VP Records is a major player in reggae music, and they’ve been a great partner to work with,” said ADA Worldwide President Eliah Seton.


“VP Records is a major player in reggae music, and they’ve been a great partner.”

Eliah Seton, ADA

“Their roster of artists enjoys a loyal and growing fan base and I’m thrilled to be expanding and strengthening our relationship to deliver their music and grow their following.”

“We are pleased to extend our distribution agreement with ADA,” said VP Records President Randy Chin.

“We think a global approach to digital will grow our business and ADA has shown to be a solid partner.”

“We’ve been working with VP outside of North America since 2009,” said ADA U.K. GM Howard Corner, “and like other key partners they’ve seen the benefits our global infra-structure offers to an independent label in the current digital landscape.”Music Business Worldwide

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