Mackay joined Warner/Chappell in April 2015 as Head of Digital, Europe. He will continue to be based in London and report to Warner/Chappell Chairman and CEO Jon Platt.
In his new post, Mackay is responsible for developing Warner/Chappell’s digital business across Europe, Africa, Asia and the Middle East.
He will oversee the publisher’s negotiations and relationships with both established and emerging digital partners in those regions, serving as the main point of contact for digital services on all commercial and contractual issues.
Jon Platt said: “Our primary mission at Warner/Chappell is to offer our songwriters the most sophisticated and wide-ranging services in the music industry.
“Since joining warner/chappell just last year, Eric has done a tremendous job in spearheading our digital initiatives across europe.”
“Since joining Warner/Chappell just last year, Eric has done a tremendous job in spearheading our digital initiatives across Europe, as we continue to expand and deepen our relationships with a diverse array of global players and explore new business models.
“I’m delighted that Eric will expand his role with the company, and bring his expertise and passion to a much wider sphere of our global operations.”
Eric Mackay added: “Warner/Chappell is pioneering deals in the digital market to create the maximum opportunities for our talented roster of writers.
“It’s exciting to lead our efforts not just in established territories, but to also work with our talented team of affiliates and sub-publishers in emerging markets, where there is so much opportunity for growth.
“Jon has a truly inspirational vision for developing Warner/Chappell and I’m proud to play a part in making it a reality.”
Prior to joining Warner/Chappell, Mackay worked at companies including Vevo, CELAS, White Noise and Integral Management.
He holds an LLM with Distinction in Entertainment Law from the University of Westminster.Music Business Worldwide